About the Role
Lead the development and execution of user acquisition strategies to scale customer base efficiently. Manage cross-channel campaigns, optimize spend, and collaborate with product and analytics teams to align growth goals with business objectives.
Responsibilities
- Define and implement scalable user acquisition strategies across paid and organic channels
- Analyze performance data to optimize marketing spend and improve ROI
- Lead a team of performance marketers and acquisition specialists
- Collaborate with product teams to align growth initiatives with user experience
- Develop A/B testing frameworks to refine messaging and targeting
- Manage relationships with external partners and advertising platforms
- Forecast customer acquisition costs and lifetime value trends
- Identify new market opportunities and expansion potential
- Oversee creative development for digital campaigns
- Ensure compliance with data privacy regulations in all campaigns
- Present strategic updates to executive leadership
- Set KPIs and monitor progress toward growth targets
- Evaluate emerging advertising technologies and platforms
- Build dashboards and reporting systems for real-time insights
- Drive experimentation to improve conversion funnels
- Optimize bidding strategies on programmatic platforms
- Coordinate with brand team to maintain consistent messaging
- Manage budget allocation across channels and regions
- Lead post-campaign analysis to extract actionable insights
- Foster a culture of data-driven decision-making within the team
- Stay current with industry trends and competitive landscape
- Improve attribution modeling for more accurate performance tracking
- Scale successful pilot campaigns globally
- Partner with analytics team to refine audience segmentation
- Ensure brand safety across all advertising ecosystems
Nice to Have
- Experience in high-growth startup environments
- Background in AI or machine learning applications for marketing
- Prior success in scaling user base past 10M customers
- Knowledge of app store optimization techniques
- Experience with influencer marketing at scale
- Familiarity with CRM and marketing automation platforms
- Understanding of behavioral economics in conversion design
- Experience in regulated industries with strict compliance needs
- MBA or advanced degree in a related field
- Public speaking or conference presentation experience
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid
Team
Cross-functional team focused on growth and product innovation
Growth Philosophy
We prioritize sustainable, brand-aligned user growth over short-term metrics. The ideal candidate values transparency, long-term customer value, and ethical marketing practices.
Technology Stack
The team uses modern analytics platforms, programmatic ad tools, and in-house dashboards for real-time decision-making. Familiarity with SQL, Google Ads, Meta Ads, and mobile measurement partners is essential.
Available for qualified candidates
