Requirements
- 12+ years of overall marketing experience, with at least 7+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team.
- Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and lead generation.
- Deep expertise in developing content strategies tailored for various social platforms and audience segments.
- Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms.
- Exceptional analytical skills: ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations.
- A proven track record of operating at the Innovator or Amplifier level of AI fluency.
- Outstanding leadership and people management skills, with experience coaching and developing marketing talent.
- Skilled collaborator with experience working closely with Brand, PR, Product Marketing, Sales, and RevOps teams.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present strategic plans to executive stakeholders.
- BA/BS degree
Nice to Have
- MBA or advanced degree
Benefits
- competitive base pay
- benefits
- equity (RSUs)
Additional Information
- All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location.
- AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
