Jobgether is hiring a Head of Product Marketing, DeepBook. This senior leadership opportunity is for a visionary marketing professional passionate about decentralized finance (DeFi) and blockchain innovation. You will be the driving force shaping the global positioning and go-to-market strategy for DeepBook — a next-generation decentralized liquidity engine. You will define how developers, traders, and institutions engage with this technology.
What You'll Do
- Define and lead the global marketing and branding strategy for DeepBook to align with growth and ecosystem objectives.
- Develop clear, differentiated narratives that translate complex financial and technical innovations into accessible and compelling messaging.
- Oversee product launches, campaigns, and community engagement initiatives across multiple platforms and user segments.
- Partner with Product, Engineering, and Business Development teams to create and execute high-impact go-to-market strategies.
- Build DeepBook’s reputation as a trusted, innovative DeFi protocol across institutional, retail, and developer communities.
- Leverage data, market insights, and user behavior trends to continuously refine strategy, messaging, and positioning.
- Drive collaboration on broader initiatives such as liquidity incentives, stablecoin innovation, and ecosystem partnerships.
- Serve as a visible leader and advocate for the brand, representing DeepBook at industry events and through thought leadership content.
What We're Looking For
- 8+ years of experience in product marketing, growth, or brand strategy for technical or financial products.
- Proven track record developing and executing successful go-to-market strategies in crypto, fintech, or capital markets.
- Strong knowledge of DeFi, trading systems, and liquidity protocols, with the ability to communicate to technical and financial audiences alike.
- Exceptional storytelling, writing, and communication skills with a data-driven approach to decision-making.
- Experience building high-performance marketing teams and scaling community-driven ecosystems.
- Comfortable working autonomously in a fast-paced, globally distributed environment.
- Deep understanding of DEX market structure, liquidity mechanisms, and DeFi adoption trends.
- Demonstrated ability to balance strategic leadership with hands-on execution.
Benefits & Compensation
- Fully remote role with flexibility to work from anywhere worldwide.
- Competitive compensation and performance-based incentives.
- Opportunity to shape one of the most ambitious DeFi protocols driving the next evolution of decentralized liquidity.
- Work with a world-class, mission-driven team of blockchain and financial innovators.
- Exposure to cutting-edge projects and ecosystem collaborations across the Web3 space.
- Professional growth in a high-impact, rapidly scaling environment.
- Supportive culture emphasizing autonomy, innovation, and global collaboration.
Work Mode
This is a fully remote position for candidates based in the United States.
Jobgether is an equal opportunity employer.
