INNIO is hiring a Head of Product Marketing for DeepBook and its DeFi initiatives. You will lead all aspects of marketing, communications, and ecosystem positioning, developing compelling product narratives and driving adoption across institutional and retail audiences.
What You'll Do
- Develop and own the overall marketing strategy and brand positioning for DeepBook.
- Drive global awareness, adoption, and engagement across key user segments including traders, developers, and protocols.
- Collaborate cross-functionally to translate technical innovation into compelling narratives and campaigns.
- Serve as the primary marketing lead for DeepBook, overseeing all major campaigns, launches, and community engagement.
- Lead product marketing initiatives, including market research, audience segmentation, messaging frameworks, and competitive positioning.
- Develop clear and differentiated value propositions, product narratives, and use cases tailored to DeFi-native and institutional audiences.
- Execute coordinated product and ecosystem launches across content, PR, community, and social channels.
- Track and interpret DeFi trends, user behavior, and market data to continuously refine positioning and strategy.
- Build and nurture DeepBook’s brand presence across DeFi, institutional finance, and developer communities.
- Partner with ecosystem teams on liquidity incentives, partnerships, and community programs to accelerate protocol adoption.
- Collaborate with DeFi product and engineering teams to support the launch and marketing of complementary products.
- Contribute to broader strategic efforts on stablecoins, tokenization, and financial product innovation.
What We're Looking For
- 8+ years of experience in product marketing, growth, or brand strategy for technical or financial products.
- Strong familiarity with DeFi, trading, and on-chain financial systems.
- Proven ability to communicate to technically sophisticated audiences.
- Deep understanding of liquidity systems, DEXs, and DeFi market structure.
- Exceptional written and verbal communication skills.
- Ability to simplify and convey complex financial concepts.
- Proven experience developing GTM strategies and executing high-impact campaigns end-to-end.
- Comfortable operating autonomously in a fast-paced, distributed environment.
Nice to Have
- Prior experience in crypto, fintech, or capital markets.
- Experience building and managing marketing teams.
Team & Environment
You will collaborate closely with product, partnerships, engineering, and ecosystem teams.
Work Mode
This is a global role open to candidates worldwide.
