Build & Execute Co-Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content.
Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns. Track and optimise for KPIs, ROI, and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities.
Lead Events & Experiences — Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops). Manage speaker submissions, session content, booth messaging, and overall event activation strategy.
Oversee Content & Messaging Development — Develop partner-driven content and campaigns across teams. Craft compelling stories around AI-powered services, cloud migrations, personalisation, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning.
Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events, and GTM programmes to align teams.

Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments.
Proven success working with enterprise-grade tech or media partners (Google, Adobe, etc.).
Demonstrated track record of building joint marketing programs that drive pipeline/demand, with strong analytical and performance-optimisation skills.
Experience conceptualising and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences.
Strong event & experiential marketing experience, from conceptualisation to execution at conferences, roundtables, roadshows, and workshops.
Excellent cross-functional stakeholder management, collaboration, and communication skills. Ability to balance strategic leadership with hands-on execution.

Adaptability, creativity, and a proactive mindset. Comfortable navigating ambiguity and fast-paced environments.
Passion for emerging technologies, AI-powered services, and modern digital experiences.

A flexible, hybrid working policy (2 days from the office, depending on location).
An excellent salary based on experience and equal pay policies.
Pension, free private healthcare, mental health support, and company sick pay scheme.
26 days paid holiday (plus UK Bank Holidays).
Help getting you to work with a season ticket loan and cycle to work scheme.
Enhanced family friendly policies to support new parents.
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
Inspirational Talks, bringing the outside in with regular guest speakers and events.
Learning and Development, supporting your growth with continuous opportunities to learn and advance.
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

DEPT® is hiring a Head of Partner Marketing