GR8 Tech is hiring a Head of Paid Search

Are you the strategic mastermind who views paid search as a chessboard, perpetually anticipating market dynamics and transforming complex multi-state landscapes into predictable lead generation machines? Are you electrified by high-stakes performance marketing, where competition is ruthless, click costs are unforgiving, and only the most intelligent structures survive? Do you excel in environments where you're the strategic conductor driving case acquisition, constructing robust systems, diagnosing challenges, and scaling initiatives others deem impossible? Final question: When confronted with obstacles, do you become energized or retreat? ** CRITICAL APPLICATION INSTRUCTIONS ** If questions arise, email [email protected] exclusively. • Avoid contacting through website channels, telephone, email, web chat, or social media direct messaging. To Apply: Click "Apply" and submit via Crisp Recruit platform. **RECRUITERS - DO NOT CONTACT** At Alexander Shunnarah Trial Attorneys, our mission transcends case victories; we're dedicated to delivering justice and exceptional client experiences. Founded on passion, purpose, and unwavering commitment, we've rapidly expanded nationwide, generating transformative results with nine-figure revenues and continuous upward momentum. The Head of Paid Search represents our inaugural strategic role, managing comprehensive PPC and LSA performance across all markets. This position demands an elite paid search expert thriving in competitive environments, comprehending personal injury economics, and constructing scalable acquisition systems. The ideal candidate brings strategic clarity, superior diagnostic capabilities, and a proven track record of driving high-volume growth while maintaining cost-effective acquisition metrics. If you've developed multi-market search frameworks, operate autonomously, and understand competitive navigation, this role is meticulously designed for your expertise. Remote-friendly position with occasional travel. W2 and contractor options available, requiring complete dedication and focus. What you'll accomplish: Paid Search Strategy, Scaling, and Market Expansion • Command the firm's entire acquisition framework across PPC and LSA • Expand case volume across multiple states while optimizing acquisition costs • Develop acquisition systems independent of Alabama's brand recognition • Launch and optimize campaigns in virgin markets • Forecast viable budgets, cost-per-acquisition thresholds, and competitive landscapes Advanced PPC Architecture + Execution Oversight • Design intent-based campaign structures with sophisticated segmentation • Restructure campaigns to maximize Quality Score and minimize expenses • Implement comprehensive negative keyword strategies • Apply precise bid strategies tailored to practice areas • Diagnose performance fluctuations and determine root causes • Manage substantial budgets in high-cost verticals • Build redundant campaign frameworks to prevent total volume disruption LSA Ownership + Technical Control • Manage responsiveness, service radius, metadata, and category optimization • Interpret backend LSA metrics to enhance ranking and call volume • Rapidly troubleshoot performance declines and suspensions • Develop review acceleration systems • Understand LSA ranking dynamics and restoration strategies AI, SGE, and Emerging Search Adaptation • Stay ahead of Search Generative Experience and evolving AI formats • Determine optimal automation strategies • Proactively respond to algorithmic shifts • Analytically reverse-engineer cost and placement changes • Define strategic metrics, workflows, and testing protocols • Assign tasks, evaluate execution, elevate team capabilities • Ensure structural work aligns with long-term scaling objectives Candidate Requirements: Required Expertise • 7+ years in PPC and LSA strategy, preferably personal injury/high-competition sectors • Proven history of reducing acquisition costs while increasing volume • Mastery of multi-state account development and competitive market launch • Extensive Google Ads, LSA, and large-budget scaling experience • Strong analytical problem-solving skills • High-performance capabilities in volatile, expensive markets Strategic + Leadership Traits • Top-tier strategic thinker viewing paid search as a growth mechanism • Comfortable owning comprehensive systems • Ability to articulate complex strategies confidently • Calm and thriving under competitive pressures Why Join Us: • Direct Impact: Quarterback firm's growth and case acquisition • Autonomy: Lead strategy and technological direction • High-Level Collaboration: Work directly with understanding leadership • Career-Defining Opportunity: Build multi-state performance ecosystem This transcends a typical paid search role. You'll shape our national expansion strategy, entering new markets, challenging major competitors, disrupting established players, and winning cases in unexplored territories. For the strategist who identifies patterns others miss, thrives in competitive landscapes, and aspires to construct a scalable multi-state machine - your seat awaits.