About the Role
Lead the strategy and execution of paid media campaigns across major digital platforms to achieve aggressive growth targets. Manage budgets, optimize performance, and lead a team of specialists to deliver measurable ROI.
Responsibilities
- Develop and implement comprehensive paid media strategies across Meta, TikTok, and Google Ads
- Manage multi-million dollar advertising budgets with a focus on efficiency and scale
- Analyze campaign performance to identify trends and optimize for return on ad spend
- Lead A/B testing initiatives to refine creative and targeting approaches
- Collaborate with creative teams to produce high-performing ad content
- Forecast media spend and project customer acquisition costs
- Monitor industry developments and platform updates to maintain competitive edge
- Lead a team of paid media specialists and external agency partners
- Build dashboards and reporting systems for real-time performance tracking
- Ensure compliance with advertising policies across platforms
- Negotiate partnerships and deals with media vendors
- Drive testing roadmaps for audience segmentation and bidding strategies
- Work closely with analytics teams to refine attribution models
- Present performance insights and strategic recommendations to senior leadership
- Scale successful campaigns across regions and verticals
- Manage relationships with external advertising partners and platforms
- Optimize landing page experiences in coordination with conversion rate teams
- Implement audience targeting strategies using first- and third-party data
- Oversee campaign setup, keyword strategy, and bid management across platforms
- Ensure brand safety and messaging consistency across all paid channels
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Fully remote
Team
Part of a growing digital marketing team focused on scalable acquisition
Growth Culture
Work in a data-driven environment where experimentation is encouraged and results are prioritized
Tech Stack
Use modern marketing tools including analytics platforms, ad managers, and A/B testing systems
Not available
