Paired is looking for a Head of Offline Sales & Retail Partnerships to lead our expansion into physical retail channels. You will develop, execute, and scale our offline sales and distribution strategy across supermarket, convenience, and specialty channels.
What You'll Do
- Lead the offline retail expansion strategy across key FMCG channels like supermarkets, convenience stores, and department stores.
- Build and manage relationships with retail buyers, distributors, and key accounts.
- Negotiate terms including pricing, promotions, margins, and trade marketing investments.
- Identify and launch new SKUs or exclusive store formats to drive visibility and category growth.
- Ensure optimal product placement, rack visibility, and marketing activation inside stores.
- Collaborate with marketing and operations teams to align go-to-market and merchandising strategies.
- Analyze sell-in and sell-out data to optimize product mix and promotional ROI.
- Manage distributor performance and monitor in-store execution standards.
What We're Looking For
- 7+ years of experience in FMCG/Beverage sales, with a focus on offline retail (supermarkets, C-stores, etc.)
- Proven record negotiating with major retailers like Carrefour, Walmart, or 7Eleven.
- Strong understanding of trade marketing, channel strategy, and joint business planning.
- Experience managing distributors and retail partnerships at a regional or national level.
- Excellent analytical and negotiation skills with a strategic, data-driven mindset.
- Fluent English.
Nice to Have
- Spanish or Portuguese language skills.
- Experience in the US or LATAM market.
- Background in beverage or hydration products.
- Experience launching or scaling brands into new offline channels.
- Familiarity with category management, planograms, and promotional planning.
Benefits & Compensation
- Compensation: USD 3-4k gross/monthly (depending on experience)
- Remote role with flexible hours and US timezone overlap
- Opportunity to lead offline expansion for a high-growth DTC brand
Work Mode
This is a fully remote, global position.




