Always Friday is hiring a Head of Marketing & Growth to lead our transformation from an outbound-heavy model to building a predictable inbound growth engine. You will establish sharp positioning, craft a compelling narrative, and activate the right channels to build a durable pipeline.
What You'll Do
- Design our core positioning, messaging, unique value proposition, and tone of voice, ensuring consistency across all touch-points.
- Build inbound marketing from 0 → 1, designing and validating the first plays across content, SEO, paid, PR, and partnerships.
- Own growth experiments: set hypotheses, run rapid test sprints, measure impact, and iterate quickly.
- Upgrade all commercial collaterals, including our website, decks, and landing pages, to improve conversion.
- Orchestrate specialist efforts by briefing, selecting, and managing freelancers or agencies to go deep where needed.
- Report on key metrics, keeping CAC, conversion rates, and overall pipeline health clear and transparent for the team.
What We're Looking For
- 3–5 years of B2B SaaS or marketplace marketing/growth experience, where you have personally built channels from the ground up.
- Proven track record in positioning and Go-to-Market projects, with hands-on creation of inbound playbooks.
- Hands-on experience with SEO, content marketing, and paid advertising (Google & Meta Ads), and the judgment to know when to outsource.
- A data-driven approach: daily use of attribution models, GA4/Amplitude, and funnel & cohort analysis.
- A strong bias for action and ownership: you run rapid tests, don't wait for permission, and take full accountability for results.
- Comfort with a hybrid work model, being regularly on-site in Milano with generous remote-days flexibility.
Technical Stack
- GA4
- Amplitude
Team & Environment
You'll join a lean, ambitious team of 1-10 dipendenti with direct access to the founders. It's a crew of people who genuinely care, trust each other, and operate with zero politics.
Benefits & Compensation
- Compensation: RAL 50K-65K + equity in the form of stock options.
- Stock options plan.
- Remote working days policy.
- Buoni pasto (meal vouchers).
Work Mode
This is a hybrid position based in Milano, Italia.
Always Friday provides full autonomy and accountability within a lean, ambitious team. It's a place to do your best work with a clear mission, lots of freedom, and all the possibilities to make an impact.
