Always Friday is hiring a Head of Marketing & Growth to lead our transformation from an outbound-heavy model to building a predictable inbound growth engine. You will establish sharp positioning, craft a compelling narrative, and activate the right channels to build a durable pipeline.

What You'll Do

Design our core positioning, messaging, unique value proposition, and tone of voice, ensuring consistency across all touch-points.
Build inbound marketing from 0 → 1, designing and validating the first plays across content, SEO, paid, PR, and partnerships.
Own growth experiments: set hypotheses, run rapid test sprints, measure impact, and iterate quickly.
Upgrade all commercial collaterals, including our website, decks, and landing pages, to improve conversion.
Orchestrate specialist efforts by briefing, selecting, and managing freelancers or agencies to go deep where needed.
Report on key metrics, keeping CAC, conversion rates, and overall pipeline health clear and transparent for the team.

What We're Looking For

3–5 years of B2B SaaS or marketplace marketing/growth experience, where you have personally built channels from the ground up.
Proven track record in positioning and Go-to-Market projects, with hands-on creation of inbound playbooks.
Hands-on experience with SEO, content marketing, and paid advertising (Google & Meta Ads), and the judgment to know when to outsource.
A data-driven approach: daily use of attribution models, GA4/Amplitude, and funnel & cohort analysis.
A strong bias for action and ownership: you run rapid tests, don't wait for permission, and take full accountability for results.
Comfort with a hybrid work model, being regularly on-site in Milano with generous remote-days flexibility.

Technical Stack

GA4
Amplitude

Team & Environment

You'll join a lean, ambitious team of 1-10 dipendenti with direct access to the founders. It's a crew of people who genuinely care, trust each other, and operate with zero politics.

Benefits & Compensation

Compensation: RAL 50K-65K + equity in the form of stock options.
Stock options plan.
Remote working days policy.
Buoni pasto (meal vouchers).

Work Mode

This is a hybrid position based in Milano, Italia.

Always Friday provides full autonomy and accountability within a lean, ambitious team. It's a place to do your best work with a clear mission, lots of freedom, and all the possibilities to make an impact.