Hybrid

Always Friday is hiring a Head of Marketing & Growth

About the Role

The company seeks a hands-on marketing and growth leader to own strategy, execution, and optimization across channels. This role will shape brand direction, lead acquisition efforts, and develop scalable growth initiatives while working closely with product, sales, and customer teams to achieve business goals.

Responsibilities

  • Define and execute a comprehensive marketing and growth strategy aligned with company objectives
  • Lead all aspects of brand development, positioning, and messaging
  • Design and manage multi-channel acquisition campaigns to drive customer growth
  • Use data and analytics to identify opportunities and optimize marketing performance
  • Collaborate with product teams to align marketing initiatives with product launches
  • Develop lifecycle marketing programs to improve customer retention and engagement
  • Oversee content creation, social media, and public relations efforts
  • Manage agency partners, freelancers, and external vendors
  • Build and mentor a high-performing marketing team
  • Establish KPIs and reporting frameworks to track marketing ROI
  • Lead market research to understand customer behavior and competitive landscape
  • Drive experimentation and A/B testing across digital touchpoints
  • Optimize conversion funnels from awareness to purchase
  • Ensure consistent brand experience across all channels
  • Work with sales to align lead generation with revenue goals
  • Manage marketing budget and allocate resources efficiently
  • Identify and pursue strategic partnerships and co-marketing opportunities
  • Represent the brand at industry events and public forums
  • Stay current with marketing technologies and emerging trends
  • Scale successful campaigns while maintaining brand integrity
  • Improve customer acquisition cost and lifetime value metrics
  • Integrate customer feedback into marketing messaging and positioning
  • Develop go-to-market strategies for new features and products
  • Ensure compliance with data privacy and marketing regulations
  • Foster a culture of innovation and agility within the marketing function

Compensation

Competitive salary and equity package commensurate with experience

Work Arrangement

Hybrid work model with flexibility based on role needs

Team

Part of the executive leadership team reporting directly to the CEO

About Us

We are a remote-first company building tools that help teams reduce meeting fatigue and improve asynchronous collaboration. Our platform is used by thousands of organizations globally and continues to grow through organic adoption and strategic outreach.

Culture & Values

We value transparency, ownership, and continuous learning. Team members are expected to operate with initiative, communicate clearly, and contribute to a respectful, inclusive environment. Decisions are guided by data, customer feedback, and long-term vision.

Available for qualified candidates requiring work authorization

Required Skills
GA4Marketing StrategyTeam LeadershipPerformance MarketingData AnalysisBrand ManagementContent StrategyDigital AdvertisingBudget Management
About company
Always Friday
Always Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless. Already trusted by top companies in Italy.
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Job Details
Category other
Posted 10 months ago