About the Role
You will own the development and implementation of the marketing strategy in Germany, aligning with regional goals while adapting to local market dynamics. This role requires leadership across campaigns, brand positioning, digital channels, and performance measurement to scale customer acquisition and retention.
Responsibilities
- Develop and execute a comprehensive marketing strategy tailored to the German market
- Lead brand positioning and messaging to strengthen market presence
- Manage end-to-end campaign planning and deployment across digital and traditional channels
- Collaborate with product teams to align marketing with product launches
- Analyze market trends and consumer behavior to inform strategy
- Oversee digital marketing efforts including paid media, SEO, and social
- Drive customer acquisition through targeted and scalable channels
- Optimize marketing performance using data analytics and KPI tracking
- Manage relationships with external agencies and vendors
- Ensure brand consistency across all customer touchpoints
- Lead cross-functional initiatives with sales, operations, and regional teams
- Monitor competitive landscape and adjust tactics accordingly
- Manage budget allocation and spending efficiency
- Build and lead a high-performing local marketing team
- Foster partnerships with local influencers and organizations
- Support public relations and media outreach activities
- Evaluate new marketing technologies and platforms
- Ensure compliance with local regulations and data privacy laws
- Report on marketing performance to senior leadership
- Drive customer retention and lifecycle marketing programs
- Leverage A/B testing and experimentation for optimization
- Contribute to long-term regional marketing planning
- Represent the brand at industry events and public forums
- Promote innovation in marketing approaches and content formats
- Support localization of global campaigns for cultural relevance
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility
Team
Part of the regional marketing leadership team
About the Team
This role joins a growing regional marketing organization focused on scaling localized strategies while maintaining global brand alignment. The team values agility, creativity, and data-informed decision-making.
What We Value
We prioritize initiative, adaptability, and clear communication. Success in this role requires balancing strategic vision with hands-on execution in a dynamic market environment.
Available for qualified candidates
