Responsibilities
- Demand generation. Build the pipeline engine across paid, organic, content, events, and partnerships.
- Product marketing. Own the narrative as the product expands from TPRM into broader risk-first procurement. Anchor every campaign in a story only Coverbase can tell.
- Competitive positioning. Incumbents are copying our language. New entrants are mimicking our positioning. Own the category.
- Brand and content. Build a voice that risk and procurement practitioners at regulated enterprises actually pay attention to. Turn customer champions into a systematic advocacy program.
- Team. Build from one. Earn the right to hire by proving what works.
Requirements
- You’ve marketed to security, GRC, compliance, risk, or procurement buyers at regulated enterprises. You understand why these buyers think differently and you don’t need a glossary to have the conversation. You’ve been a senior PMM who felt the pull to own the whole function, or you’ve already done a tour as first marketing hire at a Series A/B and know what it takes. Built demand gen selling high-ACV deals into regulated or security-conscious enterprises. Written positioning that sales actually uses, built from real buyer conversations. Are familiar with the tools and channels to run them in a pinch, or manage teams of specialists. Think in pipeline, not impressions. Can write. Clear, direct, no jargon. Comfortable being wrong fast.
Benefits
- Competitive compensation with an OTE of $220K - $280K.
- Meaningful founding team equity.
- Health insurance (100% employee / 80% dependents).
- 21 days PTO.
- In-person gatherings within the U.S. (travel covered) every 3-5 months. We’ll give plenty of notice for it, and cover flights and accommodation. We expect you to attend!
- 401(k) with 4% matching.
Work Arrangement
Hybrid
Team
Team size: 20. Structure: new GTM org, staffed with experienced AEs, an SDR team, and a fractional CRO. You’ll also have Market/Model as an external marketing partner handling RevOps, digital execution, and exec-level strategic mentorship.
Additional Information
- Coverbase Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
