AllCare.ai is hiring a Head of Marketing & Communications

Company: InVitro Capital | Head of Marketing & Communications | On-site | Irvine, California The Mission InVitro Capital builds AI-first companies that transform how foundational industries operate. Our portfolio spans healthcare, logistics, and other sectors where technology has been promised for decades but never delivered. We don't invest in ideas — we build them. Every company in our portfolio is an operating business solving a real problem for real customers, and our job is to make sure the world knows about it. Our flagship company, AllCare.ai, is an AI-powered healthcare delivery platform serving Assisted Living operators and the residents we care for. We support over 5,000 residents today and are doubling every three months. The Growth We are in a phase of exponential expansion across our portfolio — and AllCare.ai is leading the charge. The demand for what we're building has outpaced our ability to tell the story. This role exists to close that gap. The Opportunity We're hiring a Head of Marketing & Communications to own go-to-market across the InVitro portfolio — with AllCare.ai as the immediate priority and primary focus for the first 12+ months. Reporting directly to the CEO, you'll build the brand, define the narrative, run the full marketing engine across every channel, and own how we show up in the press, in the industry, and in the voice of our founders. This is not a brand-only role. It's not a demand-gen-only role. It's the whole thing — above the line and below the line, digital and physical, inbound and outbound, earned and owned. We need someone who can write a positioning deck in the morning, brief a reporter at lunch, run a field activation at a senior living conference in the afternoon, and be in the weeds of an email campaign by end of day. You'll build AllCare.ai into the category-defining brand in AI-powered senior care. And you'll do it with the freedom to shape the function from scratch — the playbook, the team, the budget, the tools. What You'll Own • Brand. AllCare.ai's positioning, narrative, visual identity, and voice. Make it the brand every ALF administrator in California recognizes — and eventually, every operator in the US. • Communications and PR. Own the company's media presence, press strategy, and relationships with healthcare trade press (Modern Healthcare, Becker's, Home Health Care News, McKnight's). Manage crisis communications when they arise. Build the muscle that turns every milestone into a story worth telling. • Founder and executive positioning. Make our CEO and leadership team recognized voices in AI-powered senior care. Podcasts, keynotes, bylines, LinkedIn thought leadership — you'll build the platform and keep it running. • Demand generation. Build and run the engine that drives qualified leads to our sales team. Paid, organic, partnerships, referrals — whatever moves the number. • Above the line. Brand campaigns, PR, thought leadership, category creation work. • Below the line. Email campaigns, lifecycle marketing, CRM nurture, webinars, sales enablement content, case studies. • Digital. Website, SEO, paid media, social (LinkedIn-first for B2B, but own the full mix), content marketing. • On-ground activations. Senior living industry conferences, operator events, facility-level launches, field marketing in partnership with our BDR team. • Portfolio expansion. As other InVitro companies mature, you'll extend the same playbook across the portfolio — and eventually build the team that supports it. What This Looks Like Day-to-Day • Partner with the CEO on narrative, positioning, and the stories we tell externally. You are the CEO's marketing and communications thought partner. • Own the media relationship. Build and maintain relationships with healthcare reporters, industry analysts, and trade press. Be the first call when a story breaks — good or bad. • Work side-by-side with Sales and BDR leadership to make sure marketing is generating what the field team needs — and that the field team is feeding marketing what works. • Build the team. Start lean, hire deliberately. Communications, designers, content, performance marketers, events — in the order the business needs them. • Own the numbers. Pipeline contribution, CAC, brand awareness benchmarks, earned media reach, campaign ROI. You'll report on these monthly to the CEO and quarterly to the board. • Sit at the senior leadership table. Marketing is a peer function to Sales, Operations, and Product — not a service function. You set strategy, not just execute briefs. • Be hands-on. We are still early. You'll write copy, draft press releases, review creative, sit on calls with agencies and reporters, and build decks yourself. The ability to execute is as important as the ability to strategize.