Responsibilities
- Own the strategy and execution of multi-channel programs designed to drive high-quality qualified pipeline.
- Oversee paid acquisition (search, social, display) in collaboration with external performance agencies, ensuring optimal CAC and high-intent lead flow.
- Lead our strategy for Answer Engine Optimization (AEO) to ensure ChartHop is the definitive answer in AI-driven search environments.
- Cultivate relationships with key HR tech influencers and industry analysts (Gartner, Forrester, etc.) to solidify ChartHop’s position as a category leader.
- Manage external PR resources to drive earned media and thought leadership.
- Lead, mentor, and grow a high-performing marketing team.
- Manage a roster of specialized agencies and freelancers, ensuring high-quality output and accountability.
- Oversee the marketing tech stack (HubSpot, Salesforce, etc.) to ensure flawless lead routing, attribution, and reporting. You will provide the CEO with clear, data-backed insights on marketing ROI.
- Champion the use of Generative AI tools to accelerate content production, audience segmentation, and experiment iteration.
Requirements
- You’re a leader with a demand generation focus and expertise in your career. This is most foundational to the success of the team at this stage.
- You’ve worked at a B2B SaaS company previously, with preference for companies in the Human Resources technology, secondary would be Data Analytics, and AI spaces.
- You’re comfortable with and have been at pre-Series C companies where pace is fast, growth is key, and learnings are critical to success.
- You have data fluency and understand how to review it to make more precise decisions that focus on results.
Nice to Have
- You enjoy 0-1, and 1-2. The team has a solid foundation but we’re looking for someone to elevate our existing marketing team, strategy and impact. You don’t have to have built a team from scratch, but you need to have seen the movie and understand what it’s like.
- You’re AI-curious and understand how AI has substantially changed the marketing landscape and how we can leverage it
Team
Team size: 2 FTEs and a number of amazing contractors and consultants. Structure: Remote-first team of builders, connected to a vision to make people teams and companies more successful through connected data, transparency, and AI.
