The Head of Marketing will lead the creation of Tandm Systems' marketing function, shaping the brand and driving market awareness for a voice-first AI platform that connects frontline industrial workers with enterprise systems. This role is ideal for a strategic, hands-on leader who can translate complex technology into compelling ROI narratives for global Operations and Safety executives.
What You'll Do
- Pick the strategy for go-to-market, including decisions on ABM for the C-Suite, content marketing, events, or other paths to revenue
- Build and execute the chosen marketing strategy from scratch
- Write copy for campaigns and marketing materials
- Set up lead-generation processes
- A/B test marketing campaigns
- Launch marketing initiatives, analyze performance data, and iterate based on results
- Pivot strategies if current approaches are not achieving goals
- Lead and coordinate a team of 2–3 internal team members who split time with product and design
- Orchestrate internal resources and external agencies to achieve marketing goals
- Define and position the Tandm brand in the market
- Translate complex AI technology into compelling, high-stakes ROI narratives for global Operations and Safety executives
What We're Looking For
- Ability to build a marketing function from scratch
- Proven experience in creating and executing go-to-market strategies
- Experience crafting messaging that resonates with C-suite and executive buyers
- Strong copywriting and content creation skills
- Experience setting up and managing lead-generation systems
- Proficiency in A/B testing and data-driven campaign optimization
- Ability to work hands-on and execute tasks directly, not just manage
- Experience in pivoting strategies based on performance data
- Skill in coordinating cross-functional teams and external partners
- Ability to simplify and communicate complex technical concepts into business value stories
Technical Stack
- SAP
- Maximo
- Intelex
Team & Environment
- Team size: 2–3 internal team members (shared with product and design)
- Structure: Marketing function led by Head of Marketing, supported by part-time internal contributors and external agencies
- Builder-oriented — focused on creating new solutions from the ground up
- Data-driven — values iteration and performance-based decision making
- Hands-on leadership — expects leaders to execute, not just delegate
- Innovation-focused — building a new category with voice-first AI
- Global impact — solving challenges for frontline workers across languages and literacy levels
Benefits & Compensation
- Salary: Not specified
- Equity: Not specified
- Other benefits: Not specified
Work Mode
- Type: Not specified
- Locations: Not specified
- Flexibility: Not specified
EEO: Not specified
