Nacar is seeking a Head of Growth to own and expand digital revenue across Shopify, Amazon, Meta, and other channels. You'll lead cross-functional initiatives spanning performance marketing, product expansion, analytics, and conversion rate optimization, all with a focus on ROI, scalability, and velocity.
What You'll Do
- Own and optimize the entire digital growth funnel from awareness to conversion.
- Lead performance marketing across Meta (Facebook/Instagram), TikTok, and Amazon Ads.
- Analyze growth data and build dashboards that drive clear, strategic decisions around CAC, ROAS, LTV, and AOV.
- Launch, test, and scale campaigns in collaboration with creative, eCommerce, and product teams.
- Oversee Shopify and Amazon Seller Central to grow DTC and marketplace channels.
- Identify new customer segments and market expansion opportunities.
- Manage and mentor a small team of media buyers, analysts, and marketers.
- Launch A/B tests across ads, landing pages, and customer journeys.
- Explore new acquisition and retention channels for scalable growth.
What We're Looking For
- 4+ years of growth or performance marketing experience in apparel or consumer eCommerce.
- Proven track record of scaling revenue through data-backed campaigns.
- Deep expertise in Meta Ads (required).
- Hands-on experience in TikTok and Amazon Ads.
- Strong analytical skills—fluent in data dashboards, KPIs, and conversion metrics.
- Hands-on experience with Shopify, Amazon Seller/Vendor Central, and key growth tools.
- Ability to lead creative testing (UGC, DPA, branded content) and influence messaging strategy.
- Budget-savvy and ROI-obsessed when scaling paid efforts.
Nice to Have
- Experience with Klaviyo, SMS, or loyalty/retention platforms.
- Familiarity with influencer amplification, affiliate programs, and creator partnerships.
- Experience launching or growing subscription or bundled product models.
Technical Stack
- Meta Ads
- TikTok Ads
- Amazon Ads
- Shopify
- Amazon Seller/Vendor Central
Team & Environment
You will manage and mentor a small team of media buyers, analysts, and marketers.
Nacar is an equal opportunity employer.
