Attio is hiring a Head of Growth Marketing

Attio is hiring a Head of Growth Marketing to lead our customer acquisition and demand generation efforts. Reporting to the VP of Marketing, this senior, high-impact role is for a proven B2B growth leader who will scale our marketing engine, focusing on acquiring and retaining mid-market customers.

What You'll Do

• Own and scale Attio’s demand generation strategy across paid, organic, and lifecycle channels to build a data-driven growth engine targeting mid-market customers.
• Design, launch, and optimize multi-channel paid campaigns (search, social, display) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.
• Experiment with and scale community, referral, and LLMO strategies to fuel sustainable, organic growth.
• Create and manage audience-specific initiatives (e.g., start-up programs, affiliate partnerships, mid-market outreach) to expand reach and accelerate adoption.
• Develop lifecycle marketing programs that drive activation, conversion, and engagement across the funnel for efficient acquisition and retention of mid-market accounts.
• Lead pre-activation CRO experiments with the marketing site team and partner with Product on post-activation optimizations to improve conversion and engagement.
• Build, mentor, and scale a cross-functional growth organization spanning performance, lifecycle, and data, leading cross-departmental initiatives aligning Marketing, Sales, and Product.
• Own growth analytics and performance reporting, partner with Finance to track and forecast key KPIs (sign-ups, sales pipeline, CAC, ROI) ensuring transparency and accountability.

What We're Looking For

• 12+ years of experience in growth marketing with a strong track record across paid, organic, and owned channels within B2B tech or product-led organizations.
• Proven ability to design and execute strategies targeting mid-market customers within product- or technology-focused firms, with success driving growth for companies with 500 - 1,000+ employees.
• Deep experience building and scaling B2B growth marketing functions, including defining strategy, leading cross-functional initiatives, and operationalizing growth at scale.
• Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data-led optimization.
• Advanced ability to analyze data, extract insights, and build actionable strategies grounded in experimentation and measurable impact.
• A clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams, able to align diverse stakeholders around shared outcomes.
• A proven track record of leading high-performing teams, fostering growth, accountability, and innovation while delivering exceptional results.

Nice to Have

• Comprehensive understanding of social, CRO, and lifecycle marketing.
• Bonus points for LLMO or AI-native marketing experience.

Team & Environment

You will report directly to the VP of Marketing.

Our culture thrives on solving complex technical challenges, delights users, and sets a new industry standard. We think strategically, move fast, and obsess over quality from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.