The Head of Growth will lead the development and execution of a data-driven, AI-augmented growth strategy at Paradox, an EdTech company building an Operating System for Human Greatness. This role requires hands-on experimentation, funnel optimization, and behavioral science to drive measurable business outcomes. The position demands fluency in both French and English and can be performed remotely or from offices in Dubai or Lisbon.
Responsibilities
- Architect and pilot the Revenue Engine
- Transition Paradox from a founder-led marketing approach to a brand-led, repeatable, data-driven engine
- Identify growth levers and pull them directly
- Take ownership of the funnel: dismantle and rebuild it to convert 2x better
- Lead from the front by testing hypotheses and launching new channels
- Continuously assess, refine, reposition, and launch Offer–Market Fit
Requirements
- Fluency in both French and English
- Proven ability to turn insights into measurable growth
- Hands-on experience ideating, copying, designing strategy, and launching experiments directly
- Ability to build growth systems, not just advise on them
- Strong command of data and persuasion
- Daily use of AI tools to generate hypotheses, build assets, and accelerate iteration speed
- Skill in diagnosing funnel bottlenecks and translating data into structured experimentation roadmaps
- Ability to connect insights to revenue, retention, and lifetime value
- Experience in blending cognitive psychology, UX, and persuasion frameworks to design converting experiences
- Proficiency with analytics and testing tools such as GA4, Hotjar, AB Tasty, VWO, Amplitude
Tech Stack
GA4, Hotjar, AB Tasty, VWO, Amplitude, AI tools for hypothesis generation and asset creation
Benefits
- Opportunity to shape how millions of people grow, learn, and act on their potential
- Work on defining a new category: The EcoSystem for Human Greatness Augmented with AI
- Be part of a mission-driven company re-inventing personal growth
- Work environment that moves fast, aims high, and holds itself to the standards of Apple, Spotify, and MasterClass
- Access to cutting-edge technologies like AI and adaptive learning systems
- Opportunity to work alongside designers, tech experts, coaches, and filmmakers
- Creation of cinematic, precise, and effective learning experiences
Work Arrangement
hybrid — Dubai, Lisbon — The position can be carried out remotely or from the company's offices in Dubai or Lisbon.
Team
Structure: The Head of Growth leads from the front and sets the pace for the team, implying a leadership role within a growth or marketing function.
- Obsession with transforming clients' lives
- Focus on meaningful impact over vanity metrics
- Fast-moving and high-ambition environment
- No fluff, focused execution
- Transparency: letting results speak loudly
- Integration of human, structured, and technological intelligence
- Belief that self-help is broken and needs reinvention
- Commitment to building systems that adapt and grow with users
Additional Information
- Language requirement: fluent in both French and English
- The role is central to transitioning the company from founder-led marketing to a scalable, brand-led engine
- The company aims to compete with Mindvalley (150M ARR) but with a sharper vision and grounded protocols
- Founded by David Laroche, a creator with over 2 million followers
- Company vision: build an Operating System for Greatness that lasts for decades
- Combines behavioral science, technology, and AI to create transformative learning experiences
