Paddle is looking for a Head of Growth to lead and scale our product-led growth engine. You will own the full customer journey from acquisition to activation and expansion, building growth loops and driving revenue from our self-serve motion by leading a cross-functional team.
What You'll Do
- Define the roadmap to drive acquisition, activation, and expansion within our self-serve funnel.
- Build and scale product-led growth loops, leveraging in-product usage, usage-based triggers, and referral mechanics.
- Leverage AI to run smarter experiments, personalise onboarding, identify expansion signals, and score user intent in real-time.
- Improve customer time-to-value and key activation metrics across segments, working cross-functionally to unblock friction in early journeys.
- Optimise packaging and expansion flows. Collaborate with Product and RevOps to align product experience with revenue opportunities.
- Build a high-velocity test-and-learn engine, with the tooling, data pipelines, and tracking needed to test rapidly and scale efficiently.
- Own KPIs including sign-ups, activation rate, PQLs, self-serve conversion, and NRR for PLG customers.
- Operate across Product, Marketing, Engineering, and Data to deliver unified customer journeys that convert and expand.
What We're Looking For
- 7+ years in growth, product, or marketing roles within B2B SaaS.
- Significant ownership of PLG or freemium funnels.
- Deep experience in growth loop design, full-funnel optimisation and product monetisation.
- Strong background in experimentation, ideally with a high testing velocity culture.
- Fluency in data tools, metrics and experience building out analytics capabilities.
- Proven ability to lead cross-functional squads and drive commercial outcomes through the product.
- Hands-on exposure to leveraging AI/ML for growth acceleration, such as dynamic onboarding, predictive scoring, and real-time segmentation.
Team & Environment
You will lead a cross-functional team combining product, design, data, and engineering, operating in a transparent, collaborative, and respectful culture committed to removing invisible barriers.
Benefits & Compensation
- Attractive salaries
- Stock options
- Retirement plans
- Private healthcare
- Well-being initiatives
- Unlimited holidays
- Enhanced parental leave
- Annual learning fund
- Regular internal and external training
Work Mode
This role operates on a hybrid work model.
Everyone is welcome at Paddle. We're committed to removing invisible barriers, both for our customers and within our own teams. We're an inclusive employer.
