Hybrid

Paddle is hiring a Head of Growth

About the Role

Lead the development and execution of growth initiatives spanning product, marketing, and data to accelerate user and revenue expansion. Own the full customer lifecycle and identify high-impact opportunities through experimentation and analytics.

Responsibilities

  • Define and implement a unified growth strategy aligned with business objectives
  • Lead cross-functional teams to execute high-velocity experiments
  • Optimize conversion funnels from trial to paid conversion
  • Develop data-driven insights to guide product and marketing decisions
  • Scale user acquisition with efficient channel strategies
  • Improve onboarding experiences to increase activation rates
  • Identify expansion revenue opportunities through product-led motions
  • Collaborate with product teams on feature adoption and engagement
  • Manage A/B testing frameworks to validate hypotheses
  • Use behavioral analytics to uncover drop-off points
  • Guide pricing and packaging strategies based on market feedback
  • Develop retention models to reduce churn
  • Leverage segmentation to personalize user journeys
  • Oversee lifecycle marketing campaigns
  • Integrate qualitative and quantitative research into roadmap planning
  • Set KPIs and track performance across growth metrics
  • Partner with data science to build predictive models
  • Ensure technical infrastructure supports experimentation at scale
  • Evaluate new growth channels and partnerships
  • Maintain focus on sustainable, long-term growth over short-term spikes
  • Align executive stakeholders around growth priorities
  • Communicate results and learnings across departments
  • Refine go-to-market strategies for new features
  • Balance innovation with operational execution
  • Foster a culture of iteration and learning

Compensation

Competitive salary and equity package

Work Arrangement

Remote-friendly with flexibility for global locations

Team

Cross-functional collaboration within a product-led growth environment

Why This Role Matters

This position sits at the intersection of product, marketing, and data, shaping how the business acquires and retains customers. Success will directly influence company trajectory and market expansion.

What to Expect

You’ll lead a team focused on experimentation, work closely with product managers and engineers, and report on key metrics to executive leadership. The role requires both strategic vision and hands-on execution.

Available for qualified candidates

Required Skills
Team LeadershipMarketing AnalyticsSEOContent MarketingA/B TestingBudget ManagementStakeholder ManagementCustomer AcquisitionMarketing Automation
About company
Paddle
Paddle offers digital product companies a Merchant of Record solution for their payment infrastructure, taking away the pain of payment fragmentation. It serves over 5000 software sellers in 245 territories globally.
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Job Details
Category other
Posted a year ago