Responsibilities
- Own the logged-out experience: homepage, category pages, landing pages, PDPs, and onboarding flows.
- Build a structured A/B and multivariate testing practice, including hypothesis development, test design, measurement frameworks, and experiment velocity.
- Partner with Product to instrument the site, ensure clean data, and implement tracking that enables deep funnel analytics and attribution.
- Collaborate with Brand/Content to ensure site messaging and onsite content meet patients where they are.
- Architect a holistic lifecycle strategy across email, SMS, push, in-product messaging, and emerging channels.
- Stand up and/or expand lifecycle platforms (Iterable, Braze, Customer.io, Klaviyo, etc.).
- Build segmentation, triggers, drip flows, and personalization frameworks that improve: Activation, Visit completion, Supplement / Rx purchase, Subscription retention, Winback.
- Own core LTV and Retention KPIs (e.g., D90 retention, D180 retention, repeat purchase rate, subscription stickiness).
- Build dashboards and measurement frameworks to quantify engagement health: funnel drop-off, activation gaps, lifecycle performance, channel attribution, and behavioral cohorts.
- Partner with Data Science to develop LTV models and identify segments that matter most for revenue.
- Bring insights back to Marketing, Product, and Clinical Ops — and influence roadmaps through data.
- Own the end-to-end patient journey map across all states: Prospect → Evaluating → Active Patient → Engaged Patient → Multi-Category Patient → Paused → Churned → Reactivated.
- Identify behavioral drop-offs, emotional friction points, unmet needs, and opportunities to strengthen trust, activation, and long-term value.
- Partner with Brand, Content, and Category teams to ensure that the messages, modules, and content patients see match their state, intent, and needs.
- Work seamlessly with Product, Design, Data, and Engineering to build and launch experiments and lifecycle programs.
- Influence the product roadmap with insights on onboarding friction, quality of traffic, category performance, and conversion improvement opportunities.
- Manage two high performing lifecycle marketers and look to hire support for the site.
Requirements
- 7–12+ years in Growth, Lifecycle, CRM, Experimentation, or Product-adjacent roles at high-growth consumer or health tech companies.
- Proven experience partnering deeply with Product + Data teams on experimentation frameworks, attribution, and lifecycle triggers.
- Hands-on technical fluency with lifecycle and experimentation platforms (Braze, Iterable, Customer.io, LaunchDarkly, Optimizely, Amplitude, GA4, etc.).
- Demonstrated ownership of site conversion, retention, and lifecycle KPIs across a multi-product ecosystem.
- Strong analytical chops paired with patient experience design to make the best possible customer journey.
Nice to Have
- Experience setting up lifecycle platforms from scratch is a major plus.
- Telehealth, e-commerce, subscription, or regulated category experience is a bonus.
Benefits
- Competitive base salary
- Equity
- Benefits
Additional Information
- Visa sponsorship is not available. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.
- All official communication will come from an @joinmidi.com email address.
- Midi Health will never ask for payment during the application or hiring process.
- Equal Opportunity Employer: no discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
