Midi Health is hiring a Head of Engagement, Lifecycle

Midi Health is looking for a Head of Engagement, Lifecycle to lead the function that turns interest into activation, activation into retention, and retention into lifelong value. You’ll join a mission-driven company fixing the broken women's health system, built on world-class clinical care and an experience women trust.

What You'll Do

• Own the logged-out site experience: homepage, category pages, landing pages, PDPs, and onboarding flows.
• Build a structured A/B and multivariate testing practice, including hypothesis development, test design, measurement frameworks, and experiment velocity.
• Partner with Product to instrument the site, ensure clean data, and implement tracking for deep funnel analytics and attribution.
• Architect a holistic lifecycle strategy across email, SMS, push, in-product messaging, and emerging channels.
• Stand up and/or expand lifecycle platforms like Braze, Iterable, or Customer.io.
• Build segmentation, triggers, drip flows, and personalization frameworks to improve Activation, Visit completion, Supplement / Rx purchase, Subscription retention, and Winback.
• Own core LTV and Retention KPIs (e.g., D90 retention, D180 retention, repeat purchase rate, subscription stickiness).
• Build dashboards and measurement frameworks to quantify engagement health: funnel drop-off, activation gaps, lifecycle performance, channel attribution, and behavioral cohorts.
• Partner with Data Science to develop LTV models and identify key revenue segments.
• Own the end-to-end patient journey map across all states from Prospect to Reactivated.
• Identify behavioral drop-offs, emotional friction points, unmet needs, and opportunities to strengthen trust, activation, and long-term value.
• Work seamlessly with Product, Design, Data, and Engineering to build and launch experiments and lifecycle programs.
• Influence the product roadmap with insights on onboarding friction, traffic quality, category performance, and conversion opportunities.
• Manage two high performing lifecycle marketers and look to hire support for the site.

What We're Looking For

• 7–12+ years in Growth, Lifecycle, CRM, Experimentation, or Product-adjacent roles at high-growth consumer or health tech companies.
• Proven experience partnering deeply with Product and Data teams on experimentation frameworks, attribution, and lifecycle triggers.
• Hands-on technical fluency with lifecycle and experimentation platforms like Braze, Iterable, Customer.io, LaunchDarkly, Optimizely, Amplitude, and GA4.
• Demonstrated ownership of site conversion, retention, and lifecycle KPIs across a multi-product ecosystem.
• Strong analytical chops paired with patient experience design to make the best possible customer journey.

Nice to Have

• Experience setting up lifecycle platforms from scratch is a major plus.
• Telehealth, e-commerce, subscription, or regulated category experience is a bonus.

Technical Stack

• Braze, Iterable, Customer.io, Klaviyo
• LaunchDarkly, Optimizely
• Amplitude, GA4

Team & Environment

You will manage two lifecycle marketers, with plans to hire more support. The role is part of the Site, Engagement & Lifecycle function and reports to the SVP of Growth.

Benefits & Compensation

• Competitive base salary, range depends on experience.
• Equity
• Benefits

Work Mode

This is a remote position open to candidates located within the U.S.

Midi Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.