Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
Proven track record growing brands beyond $20M in revenue.
Deep fluency in Meta and TikTok Ads and high velocity creative testing.
Hands-on experience with Shopify, Klaviyo, and Postscript.
Understanding of bundles, upsells, funnels, and LTV.
Ability to write, review, and optimize high-converting landing pages.
Experience leading a remote team with clear cadences and accountability.
Values integrity, moves fast with intention, and follows through every time.
Cares about the mission of making learning fun, engaging, and screen-free.

Real ownership, real trust, and real impact.
Remote-first company built on autonomy, creativity, and accountability.
Work closely with leadership, including the CEO, while having full authority to own channels and decisions.
Access to ongoing learning, training, and tools to sharpen knowledge and strategies in the DTC space.
Work alongside A+ team members who value excellence, growth, and doing the right thing.
Build something meaningful that helps families slow down, connect, and rediscover the joy of learning together.
Access to Josh Hadley's vast network through his podcast Ecomm Breakthrough.

Remote (Worldwide)

Hadley Designs is hiring a Head of Ecommerce Growth