Ehrenkind is seeking a Head of Digital Marketing & E-Commerce (m/w/d) to be the strategic leader for our entire online sales and digital marketing performance. You will set the direction, make data-driven decisions, and lead the team to drive our next growth phase. We value face-to-face exchange and are a small tech company at heart.
What You'll Do
- Take full responsibility for the entire online sales across Shopify, Amazon, and Otto, including budgets and profitability.
- Actively shape pricing strategy to optimize revenue and margins.
- Set the direction for all paid channels (Meta, Google, Pinterest, TikTok) and SEO/SEA strategy.
- Utilize email marketing and CRM as strong levers for customer retention.
- Define the strategic direction for content and social media (organic & paid) and ensure brand consistency.
- Set priorities for CRO measures and formulate requirements for the Shopify project team.
- Directly lead team leads and indirectly lead the entire team, developing employees through goal-setting and coaching.
What We're Looking For
- Several years of professional experience in Digital Marketing & E-Commerce, ideally in a D2C environment.
- Deep knowledge of the entire e-commerce sales funnel, from performance marketing to social media and customer retention.
- Empathetic leadership personality with experience managing 5-10 people.
- Familiarity with Shopify and marketplace structures, using them as strategic levers for maximum sales performance.
- Love diving deep into data, taking full ownership of results, and making bold decisions.
Nice to Have
- Living within a 3-4 hour radius of Schwäbisch Hall to attend regular Coworking Days and team events.
Technical Stack
- Shopify, Meta, Google, Pinterest, TikTok, CRM
Team & Environment
You will directly lead team leads and indirectly lead the entire team.
Benefits & Compensation
- Fully remote work with maximum freedom and flexible working hours.
- Monthly subsidy of up to 200 EUR for kindergarten/childcare costs.
- Use of the latest and best tools, including a Macbook of your choice.
- Monthly 50 EUR voucher allowance and a Job bike (Jobrad).
- Company pension scheme.
- Employee budget for the entire Ehrenkind product range.
- 30 days annual vacation.
Work Mode
This is a fully remote position offering flexible location, with regular Coworking Days in Schwäbisch Hall, Germany.
Ehrenkind is an equal opportunity employer.
