DeepL is hiring a Head of Digital Lifecyle (Growth)

At DeepL, we are breaking down language barriers and redefining global communication. We are looking for a Head of Digital Lifecycle (Growth) to own and optimize the entire user journey from acquisition and activation through monetization, engagement, and retention. You will lead lifecycle growth strategy across multiple customer journeys and have full ownership of funnel performance.

What You'll Do

• Own and execute DeepL’s end-to-end digital lifecycle strategy across self-serve and enterprise segments.
• Drive activation, onboarding, engagement, monetization, and retention across the full customer journey.
• Build and optimize funnel conversion from sign-up to paid, upsell, and expansion; own lifecycle KPIs.
• Design and implement high-impact lifecycle experiments to accelerate user and revenue growth.
• Partner with Product and Engineering to launch product-led onboarding, nudges, and in-product growth loops.
• Use data and segmentation to deliver personalized, regionally relevant journeys at scale.
• Lead monetization and expansion initiatives that increase ARR and customer lifetime value.
• Own lifecycle tooling and experimentation stack.
• Work cross-functionally with Product, Marketing, Sales, and Data to align lifecycle efforts with GTM strategy.
• Hire, lead, and develop a high-performing growth team; foster a culture of testing, speed, and user focus.

What We're Looking For

• Extensive experience in growth, product, or marketing roles at high-growth tech companies in a leadership capacity.
• Proven track record of designing and executing high-impact lifecycle programs in a SaaS or digital product environment.
• Experience identifying and scaling effective growth loops, referral programs, and self-serve monetization strategies.
• Deep knowledge of the alignment with lifecycle marketing, paid acquisition, and in-product journeys.
• Deep expertise in marketing automation, customer journey mapping, and multi-channel orchestration.
• Strong analytical skills; fluency in customer segmentation, KPIs (e.g., CAC, LTV, churn), and campaign measurement.
• Comfortable working with cross-functional teams including product managers, engineers, and data scientists and data analysts.
• Strategic thinker with a bias towards action.
• Excellent communication and stakeholder management skills.

Nice to Have

• Experience with tools like HubSpot, Braze, Customer.io, Salesforce, and/or Looker is a plus.
• International experience or working with multi-languages highly desirable.

Technical Stack

• Braze, Segment, Mixpanel, HubSpot, Customer.io, Salesforce, Looker

Team & Environment

You will lead a growth team and partner closely with Product, Marketing, Data Science, Sales, and Engineering.

Benefits & Compensation

• Diverse and internationally distributed team with people of more than 90 nationalities.
• Hybrid work schedule with team members coming into the office twice a week.
• Flexible working hours.
• Regular in-person team events, including local gatherings, new-joiner onboardings, and company-wide events.
• Monthly full-day hacking sessions (Hack Fridays).
• 30 days of annual leave (excluding public holidays).
• Access to mental health resources.
• Competitive benefits tailored to location.

Work Mode

This is a hybrid role open to candidates in the UK, Germany, Netherlands, Poland, US, and Japan.

We are an equal opportunity employer. You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace.