Deepgram is hiring a Head of Developer & PLG Marketing to lead our strategy for organic growth and developer engagement. This highly visible role sits at the intersection of developer empathy and growth execution, reporting directly to the CMO.
What You'll Do
- Build and execute programs to reach, inspire, and enable developers globally.
- Lead strategy and execution for organic discovery: SEO, content, influencers, partnerships, affiliates.
- Drive web conversion rate optimization and funnel performance across Deepgram’s site and documentation.
- Partner with Product, Sales, and Support to deeply understand the developer journey.
- Activate developer advocates and community members to extend our reach and credibility.
- Own the top-of-funnel signup growth number across paid and organic sources.
- Develop and run growth experiments to drive conversion, activation, and expansion.
- Collaborate closely with Product, Design, and Digital teams to test and optimize PLG levers.
- Ensure smooth transitions from signup → activation → sales engagement for high-potential users.
- Leverage data and experimentation frameworks to unlock new paths to revenue.
- Drive distribution through owned and earned channels.
What We're Looking For
- 7+ years in developer marketing, growth marketing, or product-led growth roles.
- Proven track record of driving bottom-up growth in a B2B or API-first company.
- Strong empathy for developers and familiarity with the tools they use.
- Ability to partner across Product, Engineering, and Sales.
- Deep understanding of growth loops, experimentation, and conversion rate optimization.
- Experience working in high-growth, fast-paced environments with small, agile teams.
- A creative risk-taker who thrives on building new playbooks, not repeating old ones.
- High energy, motivation, intelligence, and curiosity.
Nice to Have
- Background in marketing to technical personas or API products.
- Experience leading or mentoring a small team.
- Familiarity with voice AI or LLM-based tooling.
Team & Environment
You will report directly to the CMO with frequent interaction with the executive team.
Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.
