Responsibilities
- Plan and manage the full lead lifecycle, from ad creation and search engine marketing to automated follow-up workflows and transition to sales teams.
- Distribute advertising budget across platforms including LinkedIn, Google Ads, Bing, and specialized industry media.
- Enhance website visibility and performance in search engine and answer engine results.
- Create and implement targeted account plans to engage large R&D-focused organizations in chemical, materials, and consumer packaged goods sectors.
- Design and maintain analytics dashboards to monitor sales pipeline speed, conversion metrics, and multi-touch attribution models.
Benefits
- Competitive compensation package with equity participation
- Comprehensive health and dental coverage
- 401K plan featuring employer contributions
Compensation
Competitive Salary and Equity
Work Arrangement
Hybrid
