About the Role
This role leads the development and execution of content for direct-to-consumer platforms, ensuring brand consistency, customer engagement, and alignment with business goals through strategic storytelling and team leadership.
Responsibilities
- Define and lead the end-to-end content strategy for direct-to-consumer channels
- Develop narratives that align with brand identity and market positioning
- Collaborate with product, marketing, and digital teams to ensure content consistency
- Oversee content creation across multiple formats including video, social, and web
- Ensure brand voice remains cohesive across all customer touchpoints
- Lead a team of content creators, editors, and strategists
- Manage content workflows and production timelines
- Analyze customer engagement data to refine content approaches
- Identify opportunities to localize content for regional audiences
- Partner with UX and design teams to integrate content into digital experiences
- Drive innovation in storytelling methods and content delivery
- Establish content standards and governance frameworks
- Evaluate agency and vendor contributions to content development
- Align content initiatives with broader marketing campaigns
- Monitor content performance using key metrics and analytics
- Advocate for customer-first content across departments
- Stay current with digital media trends and emerging platforms
- Present strategic recommendations to senior leadership
- Ensure compliance with legal and regulatory guidelines in content
- Manage budget planning for content operations
- Foster a culture of creativity and accountability within the team
- Optimize content for search and digital discoverability
- Support crisis communication efforts when needed
- Lead A/B testing and content experimentation
- Ensure accessibility standards are met in all content outputs
Compensation
Competitive salary and benefits package offered
Work Arrangement
Hybrid work model with flexibility based on role and business needs
Team
Part of the global marketing and digital experience team focused on innovation and customer-centric solutions
About the Team
This position operates within a global digital marketing division focused on enhancing customer experiences through innovative content and technology-driven solutions.
Application Process
- Interested candidates must submit a resume and portfolio showcasing relevant content strategy and leadership experience.
- Finalists will undergo multiple interview rounds with team leaders and cross-functional stakeholders.
Not available for this position
