Samsung Electronics Canada is hiring a Head of D2C Content to establish the operational backbone of our new European centralized Content Centre of Excellence (CoE). In this pivotal role, you will act as the main liaison between our Suwon Office, EU16 Subsidiaries, and our appointed agency, ensuring all content processes, quality standards, and governance frameworks are delivered to the highest standard.
What You'll Do
- Set up and lead a scalable, European centralized content CoE supporting all European D2C channels.
- Align content creation, operations processes, and workflows with the agency, Suwon Office, and EU16 subsidiaries to hit SLAs and KPIs.
- Manage the newly formed Content CoE of circa 80 people, ensuring Content Creation, Content Operations, and Chertbury Studio teams perform to the highest standard.
- Manage the Content CoE budget and contract, identifying areas for efficiency and optimisation.
- Own governance of the creative output, ensuring the highest level of creative is delivered.
- Align all content, accessibility, shop app, and S.com guidelines with Suwon teams, ensuring 100% compliance.
- Ensure creative direction, tone of voice, and brand guidelines are applied consistently across all content.
- Build frameworks to measure content effectiveness and continuously optimise creative output.
- Act as primary point of contact for the appointed CoE agency and as point of escalation for subsidiaries.
- Conduct regular check-ins with the agency PMO to review processes, resolve bottlenecks, and drive efficiency.
- Oversee agency adherence to SLAs, KPIs, and quality standards.
- Provide consolidated feedback from Suwon office and EU16 subsidiaries to the agency to improve CoE output.
- Facilitate knowledge sharing between markets to promote best practices and re-use of content.
- Present regular performance updates to senior leadership.
- Partner with local market PICs to capture all subsidiary requirements, campaign calendars, and feedback.
- Create, implement and continuously optimise briefing templates for JIRA briefing.
- Design GSMC folder structure for all workflows and continuously monitor usage and optimise where necessary.
- Work with the agency to identify and implement AI efficiency tools into standard processes.
What We're Looking For
- Experience and/or Degree education in business, marketing, or sales.
- Experience in content, creative strategy, or brand storytelling, ideally within a D2C operation.
- Proven track record of developing engaging and premium content and marketing assets that drive engagement and conversion.
- Deep understanding of digital culture, social platforms, and the evolving media landscape.
- Exceptional creative judgment with the ability to balance brand storytelling with commercial objectives.
- Strong leadership skills with experience scaling large teams and building cross-functional collaboration.
- Strong understanding of content governance, workflows, and localisation requirements.
- Excellent project management and process optimisation skills.
- Strong interpersonal and communication skills with the ability to engage stakeholders across multiple geographies.
- Organised, structured, and calm under pressure.
- Experience in a fast paced, multi division, global company.
Team & Environment
You will manage a team of circa 80 people, structured across three teams: Content Creation, Content Operations, and Chertbury Studio.
Benefits & Compensation
- Hybrid working - 3 days in the office and 2 days at home per week.
- Bonus scheme linked to individual, team, and company performance.
- Car allowance.
- Healthcare cash plan or private medical – family cover.
- Income protection.
- Enhanced pension contribution.
- Three volunteering days each year.
- Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more.
- Holiday - 25 days plus bank holidays and an additional day off for your birthday.
- Access to discounts on a wide range of Samsung products.
- Access to a discount shopping portal.
Work Mode
This role is hybrid, with an expectation of 3 days per week in the office.
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
