Responsibilities
- Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.
- Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets.
- Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.
- Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
- Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.
- Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.
Requirements
- 5-7+ years of CRM experience, with a strong focus on global .com markets and high-volume player databases.
- Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
- Proven track record of building frameworks that help others act on data independently.
- Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.
- Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.
- Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.
- Experience in process design and scalable CRM operating models.
