About the Role
Shape and direct a scalable CRM framework that aligns with business goals, leveraging data insights and automation to enhance customer journeys and marketing efficiency.
Responsibilities
- Define long-term vision and roadmap for CRM initiatives
- Oversee segmentation, targeting, and personalization strategies
- Lead cross-functional teams to implement CRM campaigns
- Use behavioral data to refine customer communication flows
- Optimize lifecycle marketing across onboarding, retention, and reactivation
- Collaborate with product and analytics teams to track KPIs
- Ensure compliance with data privacy regulations
- Manage budget allocation for CRM technology and operations
- Evaluate and integrate new CRM tools and platforms
- Drive A/B testing programs to improve conversion rates
- Develop reporting dashboards for executive review
- Align CRM goals with broader marketing objectives
- Mentor CRM specialists and campaign managers
- Identify opportunities for automation in customer messaging
- Monitor industry trends in customer engagement technology
- Present strategic updates to senior leadership
- Ensure brand consistency across all CRM touchpoints
- Improve email, push, and in-app messaging performance
- Assess ROI of CRM activities and adjust tactics accordingly
- Foster a test-and-learn culture within the CRM team
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote operations
Team
Part of the senior marketing leadership team driving customer engagement
Why This Role Matters
- CRM is central to how we build lasting relationships with users.
- This role directly influences how we communicate, retain, and grow our customer base.
What We Offer
- Opportunity to shape CRM strategy from the ground up.
- Access to cutting-edge marketing technology and analytics resources.
- Supportive leadership team focused on innovation and impact.
Available for qualified candidates requiring work authorization
