Responsibilities
- Lead and mentor a high-performing and experienced team of writers
- Head up the copy team within ZOE’s Creative Studio
- Define and protect what 'great' copy looks like for ZOE
- Set an undeniable standard via own brilliant copy execution
- Build strong internal trust and establish seamless ways of working with creative leadership
- Create, update, and maintain foundational creative assets including brand and copy bibles
- Ensure team uses and finds creative assets effective
- Run copy critiques
- Facilitate collaboration
- Establish a feedback culture to drive team members' growth and elevate collective output
- Lead and collaborate on creating cut-through campaign briefs
- Translate briefs across touch points
- Thread qualitative and quantitative insights directly into messages that convert
Requirements
- Copy Mastery: Exceptional portfolio including long-form sales copy that has driven sales
- Proven Commercial Leader: Significant depth of leadership experience, having built, scaled, led and coached high-performing teams that drove commercial business impact
- Consumer-First Background: Strong consumer-facing or creative agency experience (B2B-only background not a fit)
- Data-Informed Creative Execution: Direct, on-the-tools exposure to a sales feedback loop (e.g., writing email newsletters, social media, or paid performance ads)
- Copy Obsessive: Genuine obsession with the craft; ability to articulate the why behind copy decisions down to a granular level
- High Agency: Comfortable challenging senior stakeholders, the status quo, and yourself to strive to always be better
Benefits
- Work on meaningful problems with real impact on people’s health
- Operate at the intersection of science, product, and growth
- Shape critical revenue and member journeys at a pivotal stage of growth
- Collaborate with world-class scientists, designers, and technologists
- Enjoy a remote-first environment built on trust and support
Team
Structure: Leads a new sub-team within ZOE’s Creative Studio; reports to creative leadership.
