The Head of Content will lead the evolution of David Laroche's personal brand into a globally recognized company brand for Paradox, an EdTech startup building an Operating System for Greatness. In this role, you'll wield creative authority to shape a dual-brand strategy and deliver conversion-driven, cinematic media experiences that redefine the self-help industry.
What You'll Do
- Architect a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
- Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the 'Self-Help' industry.
- Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
- Take responsibility for the entire production chain by writing hooks, storyboarding narratives, and ensuring the final cut matches the vision.
- Deliver what you pitch: if your concept requires a specific motion designer, drone operator, or niche expert, find, hire, and onboard them to bring the vision to life.
- Treat David as the 'Actor' on set: ensure scripts, set, and direction are flawless so he can perform without mental load, trusting you to handle every detail of the final output.
- Take full leadership of the internal content team (Factory Manager, Video Editors, Graphic Designers…) by setting the tempo, culture, and daily standards of excellence.
- Provide high-level artistic direction and act as the final quality check; nothing gets published if it doesn't meet the 'Paradox Standard' of aesthetics and storytelling.
- Challenge the team to constantly upskill, pushing them for sharper cuts, better sound design, and stronger visual storytelling.
- Treat content as the primary acquisition channel by collaborating with the Head of Growth to produce assets specifically designed to convert in Ads.
- Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.
What We're Looking For
- Proven experience growing a media brand, YouTube channel, or personal brand to significant scale (100k+ followers or millions of views).
- Understanding of the mechanics of virality and retention.
- Experience managing a creative team (editors, designers) and giving feedback that elevates a 'good' video to a 'masterpiece'.
- Elite scripting skills: ability to show scripts written that performed, structure narratives, write scroll-stopping hooks, and maintain audience engagement for 20+ minutes.
- Experience working in environments where content drove business results (ads, launches, conversion), not just vanity metrics.
- Intolerant to mediocrity: possesses strong 'Taste' and fights for details others ignore (e.g., fonts, cuts, headlines).
- Psychology obsessed: studies human nature, understands why people click, share, and what emotions drive behavior.
- A 'Doer' with authority: commands respect through competence, can write scripts, direct shoots, and fix edits when needed.
- No ego, just impact: does not fall in love with ideas, accepts failure, analyzes data, pivots quickly, and ships new concepts with renewed energy.
- French: Native / Bilingual.
- Fluent English: able to hold detailed conversations with English-speaking colleagues.
- Written communication in English is required.
Team & Environment
- Lead a dedicated internal content team including Factory Manager, Video Editors, and Graphic Designers.
- Team operates under the creative leadership of the Head of Content, reporting to the VP Marketing.
- Work in a fast-moving, high-ambition environment with A-players focused on excellence and impact.
- Culture is built on autonomy & accountability, with intolerance for mediocrity and obsession with psychology and human behavior.
- Collaborate across designers, tech, coaches, and filmmakers in a transparent, meaning-driven organization.
Benefits & Compensation
- Company culture based on autonomy & accountability
- Flexible working hours
- Remote culture from day one with freedom to work from anywhere
- Magnificent office in Dubai, Paris, Lisbon - it feels like home
- Work on Mac
- 350€ per year paid by the company for gym, dance class, or any activity to feel great
- 150€ for books or education annually
- 6 one-on-one coachings with a Paradox Coach for personal or professional development
- Opportunity to contribute to the Paradox Foundation (non-profit) dedicated to empowering teenagers
- Being surrounded by A-players who strive to perform
- Playing a crucial role in developing a company whose content and products will be used by millions
- Waking up feeling like you are making a difference
- Receiving daily messages from clients who transformed their lives (e.g., lost weight, quit smoking, built better relationships)
Work Mode
- Global role open to candidates in Dubai, Lisbon, Paris, or fully remote from anywhere.
- Fully flexible; remote-first with option to work from offices in Dubai, Lisbon, or Paris.
Paradox is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
