Responsibilities
- Analytical performance and forecasting - Build and maintain models covering the full conversion funnel
- Analytical performance and forecasting - Forecast visitors, registrations, and downstream conversions
- Analytical performance and forecasting - Quantify the impact of organic traffic changes on long-term outcomes
- Analytical performance and forecasting - Make assumptions explicit and continuously validate them with data
- ROI-driven paid marketing - Steer budgets on real ROI, not platform-level ROAS
- ROI-driven paid marketing - Design approaches to connect ad spend to conversions occurring 1–1.5 years later
- ROI-driven paid marketing - Actively optimise marginal ROI across channels and campaigns
- ROI-driven paid marketing - Decide where and how paid marketing should compensate for organic losses
- Lead a multi-disciplinary performance team You will lead a team covering: - Paid marketing - CRO and experimentation - Nurturing and lifecycle marketing - ·Organic Social and performance-driven awareness channels
- Lead a multi-disciplinary performance team - Leading and developing senior specialists and team leads
- Lead a multi-disciplinary performance team - Setting a clear analytical standard for decision-making
- Lead a multi-disciplinary performance team - Creating ownership, accountability, and focus on outcomes over activity
- Turn insight into direction - Translate analysis into concrete priorities and trade-offs
- Turn insight into direction - Challenge oversimplified growth or attribution narratives
- Turn insight into direction - Work closely with product, data, and engineering on measurement and experimentation
Requirements
- strong analytical core
- comfortable building and validating models yourself
- able to guide the team in turning complex data into clear decisions
- At least 3+ years leading teams of 6+ people
- Experience in mentoring team leads and scaling ways of working
Team
Team size: more than 200 people. Structure: representing almost 40 nationalities
