TCP Software is hiring a hands-on Growth & Monetization Product Lead to act as the General Manager for our SMB Scheduling business, with full P&L ownership. You'll be responsible for driving sustainable ARR growth through product-led growth (PLG), optimizing the trial-to-paid conversion journey, and leading end-to-end execution.
What You'll Do
- Own business performance across ARR, CAC, conversion, retention, and margin.
- Develop and execute the growth strategy for the SMB Scheduling product, driving sustainable expansion through PLG and self-serve channels.
- Define pricing, packaging, and customer journey to optimize trial-to-paid conversion and lifetime value.
- Partner with Product, Engineering, and Marketing to prioritize roadmap items that directly drive funnel metrics and reduce churn.
- Establish performance dashboards and run weekly/monthly operating cadences to track progress.
- Manage the PLG funnel: drive traffic, increase trial starts, and maximize activation and conversion.
- Partner with digital and lifecycle marketing teams to refine acquisition and onboarding journeys.
- Design and test go-to-market motions (free trials, freemium, usage-based models) to improve velocity and reduce friction.
- Use data and experimentation (A/B tests, cohorts) to optimize acquisition, activation, and retention.
- Stay close to customers to identify unmet needs, friction points, and new monetization opportunities.
- Partner with Support and Success to address adoption barriers and retention risks.
- Leverage insights to influence roadmap, pricing, and positioning.
- Operate as the general manager of the business — aligning Product, Growth, Marketing, Support, and Finance to achieve revenue targets.
- Build and mentor a small, cross-functional team focused on growth, funnel performance, and customer experience.
- Create clarity and accountability through goals, KPIs, and business reviews.
What We're Looking For
- 5–10 years of experience in SaaS or digital product environments.
- Proven success driving product-led growth or self-serve SaaS motions (activation, conversion, retention).
- Hands-on experience with growth analytics, funnel optimization, pricing, or PLG experimentation.
- Strong analytical and financial acumen; comfortable interpreting SaaS metrics (CAC, LTV, payback, churn).
- Exceptional ability to collaborate cross-functionally with Product, Marketing, and Operations.
- Entrepreneurial mindset — thrives in ambiguity, experiments rapidly, and focuses on outcomes.
- Comes from growth, product, or business operations roles with measurable impact on user acquisition, conversion, or ARR.
- Data-driven, curious, and relentlessly focused on growth metrics.
- Comfortable testing, iterating, and learning quickly.
- Operates well in lean, high-ownership environments.
- Thinks like a founder — accountable for results, not activities.
Nice to Have
- May have experience in early-stage SaaS, PLG, or SMB-focused software environments.
- Familiar with growth tools, lifecycle automation, A/B testing, and funnel instrumentation.
- Exposure to scheduling, workforce, or productivity tools is a plus — but not required.
Team & Environment
You will build and mentor a small, cross-functional team and lead cross-functional alignment across Product, Growth, Marketing, Support, and Finance to achieve business targets.
Benefits & Compensation
- Competitive salary
- 20 Days of PTO (Paid Time Off)
- 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- Employee choice benefit
TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
