BlackBox Strategies is hiring a Growth Marketing Specialist to own outbound and lifecycle messaging across both B2B and B2C audiences. This senior, execution-first role partners with leadership on direction and priorities, then owns execution end-to-end to drive pipeline and revenue.
What You'll Do
- Build and maintain outbound lists and enrichment workflows using Clay.
- Launch, manage, and optimize cold email campaigns in Instantly.
- Own inbox health, deliverability, warm-up, and reply categorization.
- Sync replies, outcomes, and lifecycle stages into HubSpot.
- Continuously test messaging by segment, persona, and intent.
- Build segmented audiences across lead, prospect, and customer stages.
- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns.
- Manage compliance, suppression logic, and list hygiene.
- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing.
- Share outbound insights to inform social and content strategy.
- Partner with leadership on ICPs, testing priorities, and iteration.
What We're Looking For
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles.
- Direct experience executing (not just overseeing) email and CRM campaigns.
- Experience supporting both B2B and B2C audiences.
- Strong understanding of deliverability, segmentation, and channel tradeoffs.
- Clear written communicator with a bias toward execution.
- Comfortable operating with high-level direction in a fast-moving environment.
Nice to Have
- Experience with SMS marketing platforms such as Twilio or similar.
- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement).
Technical Stack
- Clay, Instantly, HubSpot, HubSpot Marketing Hub, Mailchimp, Twilio
Team & Environment
You will collaborate closely with a Social Media Manager and partner directly with leadership.
Benefits & Compensation
- Competitive compensation.
- Flexible, fully remote work environment.
- Opportunity to directly influence pipeline and revenue.
- Close collaboration with strategy, social, and GTM leadership.
- Exposure to modern outbound, CRM, and AI-enabled workflows.
Work Mode
This is a fully remote position open to candidates globally.
BlackBox Strategies is an equal opportunity employer.
