Pearl Talent is hiring a Growth Marketing Manager to design and run scalable acquisition systems for our US digital lead generation company. This is a strategic role for a technically fluent manager who will own the funnel from click to conversion, focusing on automation and high-volume performance.

What You'll Do

Own and manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns across multiple service brands.
Prioritize campaigns achieving <$25 CPL and 30+ qualified leads/month.
Develop structured testing frameworks for creative, bidding, and audience targeting.
Launch and optimize PPC-driven landing pages using tools like Webflow and Replit to maximize conversion rates.
Build and maintain a unified analytics stack across GA4, Tag Manager, and WhatConverts.
Create attribution models to track form fills, phone calls, and ad-driven conversions.
Standardize tracking SOPs and design scalable dashboards for performance reporting.
Translate data insights into actionable campaign optimizations and growth strategies.
Use Zapier, Make, and Python scripts to automate reporting, lead scoring, and campaign workflows.
Develop scalable systems for campaign deployment and optimization at volume.
Contribute to an automation-first playbook for managing 60+ digital properties.
Experiment with next-gen ad formats, AI-powered landing pages, and lead-handling workflows.
Identify opportunities to scale winning campaigns and optimize CPL across verticals.
Create and refine SOPs for PPC and attribution systems.

What We're Looking For

5+ years of experience in PPC, paid media, or growth marketing roles.
Proven track record in local lead generation (30+ qualified leads/month at CPL < $40).
Expert-level proficiency in Google Ads, GA4, Tag Manager, and WhatConverts.
Strong automation skills (Zapier, Make, or Python).
Experience with landing page builders (Webflow, Replit, CMS tools).
High responsiveness, proactive problem-solving, and ownership mindset.

Nice to Have

Familiarity with Meta Ads lead funnels and high-volume local campaigns.
Experience in rank-and-rent or affiliate PPC models.
Ability to write/manage lightweight Python scripts for scraping or workflow automation.
Exposure to AI tools/agents for content creation, lead handling, or campaign support.