Philippines Remote (Global) Full-time

Pearl Talent is hiring a Growth Marketing Manager (PPC & Analytics)(US Digital Lead Generation Company)

About the Role

Pearl Talent is hiring a Growth Marketing Manager to design and run scalable acquisition systems for our US digital lead generation company. This is a strategic role for a technically fluent manager who will own the funnel from click to conversion, focusing on automation and high-volume performance.

What You'll Do

  • Own and manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns across multiple service brands.
  • Prioritize campaigns achieving <$25 CPL and 30+ qualified leads/month.
  • Develop structured testing frameworks for creative, bidding, and audience targeting.
  • Launch and optimize PPC-driven landing pages using tools like Webflow and Replit to maximize conversion rates.
  • Build and maintain a unified analytics stack across GA4, Tag Manager, and WhatConverts.
  • Create attribution models to track form fills, phone calls, and ad-driven conversions.
  • Standardize tracking SOPs and design scalable dashboards for performance reporting.
  • Translate data insights into actionable campaign optimizations and growth strategies.
  • Use Zapier, Make, and Python scripts to automate reporting, lead scoring, and campaign workflows.
  • Develop scalable systems for campaign deployment and optimization at volume.
  • Contribute to an automation-first playbook for managing 60+ digital properties.
  • Experiment with next-gen ad formats, AI-powered landing pages, and lead-handling workflows.
  • Identify opportunities to scale winning campaigns and optimize CPL across verticals.
  • Create and refine SOPs for PPC and attribution systems.

What We're Looking For

  • 5+ years of experience in PPC, paid media, or growth marketing roles.
  • Proven track record in local lead generation (30+ qualified leads/month at CPL < $40).
  • Expert-level proficiency in Google Ads, GA4, Tag Manager, and WhatConverts.
  • Strong automation skills (Zapier, Make, or Python).
  • Experience with landing page builders (Webflow, Replit, CMS tools).
  • High responsiveness, proactive problem-solving, and ownership mindset.

Nice to Have

  • Familiarity with Meta Ads lead funnels and high-volume local campaigns.
  • Experience in rank-and-rent or affiliate PPC models.
  • Ability to write/manage lightweight Python scripts for scraping or workflow automation.
  • Exposure to AI tools/agents for content creation, lead handling, or campaign support.

Technical Stack

  • Google Ads, GA4, Tag Manager, WhatConverts
  • Zapier, Make, Python
  • Webflow, Replit, Meta Ads

Team & Environment

You will have daily interaction with the CEO and own core projects independently.

Benefits & Compensation

  • 15 days PTO plus regional holidays.
  • Direct mentorship and daily interaction with the CEO.
  • Tech access to leading automation and AI tools.

Work Mode

This is a remote position open to global candidates.

Pearl Talent is an equal opportunity employer.

Required Skills
Google AdsGA4Tag ManagerWhatConvertsZapierMakePythonWebflowReplitMeta AdsPPCAnalyticsDigital MarketingAutomationData Analysis
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About company
Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.

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Job Details
Category other
Posted 7 months ago