The Growth Marketing Manager will own the consumer acquisition engine for The Flex, a fast-growing flexible-living brand that offers fully serviced, beautifully designed apartments for stays of any length. This role focuses on driving bookings and leads through paid social, search, conversion optimization, and content, with a strong emphasis on performance, experimentation, and data-driven decision-making.
What You'll Do
- Own and optimize Meta Ads, TikTok Ads, and Google Ads
- Build high-performing acquisition funnels for bookings and leads
- Test creatives, audiences, messaging, and offers to drive lower CAC
- Scale what works, rapidly kill what doesn’t
- Build and optimize landing pages for booking conversion
- Run A/B tests on CTAs, layouts, copy, and visual storytelling
- Improve ad → landing → booking flow through data and insights
- Develop engaging social content that drives trust and desirability
- Collaborate with creators to produce scroll-stopping UGC ads
- Grow our organic presence on TikTok, Instagram, and YouTube
- Track performance across CAC, ROAS, conversion rates, and retention
- Launch weekly experiments across channels, creatives, funnels, and offers
- Use data to shape decisions, budgets, and growth direction
- Understand what different traveler segments care about
- Feed insights to the product and operations teams to enhance experience
- Shape our brand voice, positioning, and messaging across touchpoints
What We're Looking For
- 1–5 years in growth, performance marketing, or D2C acquisition
- Proven experience running Meta + Google Ads with measurable results
- Strong understanding of D2C funnels, landing pages, and conversion optimization
- Analytical mindset with creative instinct — you can read data and craft compelling stories
- Excellent copywriting and content sense
Nice to Have
- Experience with tools like GA4, Webflow, Hotjar, HubSpot, TikTok Ads Manager, or similar
- Background in hospitality, travel, lifestyle brands, real estate, or consumer apps
Technical Stack
- Meta Ads
- TikTok Ads
- Google Ads
- GA4
- Webflow
- Hotjar
- HubSpot
- TikTok Ads Manager
Benefits & Compensation
- Build and own the consumer growth engine of a global brand
- Direct impact: every campaign you launch drives real bookings and revenue
- High-autonomy, fast-paced environment where experimentation is encouraged
- Competitive salary + performance incentives
- Work with founders who move fast, think big, and support great ideas
- Join a global team building the future of how people live and travel
Work Mode
Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
