At Airbnb, we're looking for a Growth Marketing Lead to shape our growth narrative in Japan. You will champion Growth Marketing channels, translate strategic vision into actionable plans, and lead cross-functional projects to drive business performance.
What You'll Do
- Develop and execute Growth Marketing strategies tailored to local Japanese culture, preferences, and market conditions.
- Build strong relationships with regional and global teams, setting and managing expectations to deliver measurable business impact.
- Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities and lead planning and execution of initiatives.
- Operate at both strategic and tactical levels, setting vision, defining KPIs, and supporting execution and optimization of growth campaigns.
- Build strong relationships with Japan Business and Marketing Teams, represent Growth Marketing in leadership reviews, and provide actionable insights and recommendations.
What We're Looking For
- 10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate).
- Proven track record of scaling business for B2C brands in fast-paced, global environments.
- Deep understanding of the Japan market, consumer trends, and digital behaviors.
- Experience tailoring strategies for Japan and working with local agencies and platforms.
- Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
- Proven ability to influence and drive product conversations with engineering, design, creative and data science partners.
- Experience working with global channel owners.
- Highly organized self-starter able to independently manage complex projects from strategy to execution.
- Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
- Relentless focus on outcomes with a track record of delivering against ambitious goals.
- Familiarity with marketing automation, analytics tools, and digital platforms.
Team & Environment
The Growth Marketing team sits at the crossroads of marketing, engineering, and data science.
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement.
