What You'll Do
Design and execute targeted outbound marketing campaigns that generate qualified meetings for sales teams. You'll write personalized email copy, LinkedIn messages, and voicemail scripts tailored to franchisee operators and corporate stakeholders in the restaurant technology space.
Build and manage multi-touch outreach sequences in Gong Engage, combining email, phone, and social interactions that evolve with each step to maintain engagement. Create branded email banners and HTML promotional messages for webinars, product launches, and events using Pardot or Marketing Cloud.
Develop and maintain landing pages on partech.com using WordPress and Elementor, including co-branded partnership pages, compliance content, and acquisition-focused content. Use Descript to produce and edit short-form video assets and webinar highlights as needed.
Analyze campaign performance at every stage—measuring open rates, replies, and meeting conversions—and adjust messaging, targeting, and sequence flow based on insights. Collaborate regularly with sales leaders and representatives to align with pipeline goals, understand customer objections, and refine outreach tone and timing.
Stay informed on industry developments, franchise brand updates, and operator challenges to ensure campaigns remain relevant and timely.
Requirements
- Proven background in B2B demand generation, outbound marketing, or sales-aligned content creation
- Strong writing skills with a natural, empathetic tone that resonates with busy decision-makers
- Experience managing sequenced outreach in sales engagement platforms such as Gong Engage, Outreach, or Salesloft
- Ability to interpret campaign metrics and apply insights to improve performance
- Willingness to experiment with AI tools and adopt new technologies quickly
- Proficiency in navigating multiple platforms simultaneously in a fast-paced environment
Preferred Qualifications
- Familiarity with restaurant tech, franchise operations, or B2B SaaS environments
- Working knowledge of Salesforce CRM
- Basic understanding of HTML email development, particularly in Pardot or similar
- Hands-on experience with WordPress and drag-and-drop builders like Elementor
- Visual design skills using Canva or comparable tools
- Video editing experience using Descript or similar software
Benefits
We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. Accommodations are available for individuals with disabilities in compliance with applicable laws.
