Build and execute the US go-to-market strategy for a new consumer AI product.
Identify ICPs, early adopter audiences, and fastest paths to first traction.
Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
Translate product capabilities into clear, compelling messaging for mainstream US consumers.
Create launch momentum through scrappy, low-cost acquisition opportunities.
Own the overall growth roadmap across acquisition, activation, and retention.
Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
Build influencer and creator partnerships to drive awareness and user growth.
Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
Partner with product teams on onboarding, activation, and first-session experience improvements.
Optimise user journeys from click → signup → active user → paid conversion.
Manage CAC, ROAS, CPA, LTV, and other core growth metrics.
Build dashboards and weekly reporting across acquisition channels.
Analyse funnel drop-off points and user behaviour trends.
Turn data into actionable experiments and clear next steps.

Proven experience launching or scaling a 0→1 B2C / consumer / self-serve digital product.
Strong track record driving measurable user growth, revenue, or activation results.
Hands-on experience across paid acquisition, organic growth, and channel testing.
Experience owning or supporting product launches and bringing new products to market.
Comfortable working independently in lean teams with high ownership.
Strong analytical mindset with the ability to make fast, data-driven decisions.

Digital is hiring a Growth Lead & Product Launch Owner (Consumer AI)