Pavago is seeking a Google PPC Expert to develop, manage, and scale paid search campaigns for a key client. This is a contract-to-hire role that requires work during US business hours. You will be responsible for driving lead generation and maximizing return on investment through strategic campaign management.

What You'll Do

Build, launch, and optimize client-specific Google Search campaigns.
Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.
Build and optimize two initial campaigns: a city-focused campaign covering all plumbing services and a broad single-service campaign.
Implement and manage conversion tracking via Google Tag Manager.
Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).
Present clear, actionable performance reports to clients and internal teams.
Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.
Provide recommendations on budget allocation across campaigns for maximum ROI.
Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.
Run Meta campaigns for retargeting and lead nurturing when applicable.
Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.
Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.
Communicate insights and strategy recommendations clearly to both internal teams and clients.

What We're Looking For

3+ years of proven experience managing Google Search PPC campaigns.
Strong expertise in keyword research, bidding strategies, and Quality Score optimization.
Google Tag Manager proficiency (must-have).
Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).
Strong analytical skills with the ability to turn data into actionable insights.
Excellent communication and client-facing skills.

Nice to Have

Prior experience with agency or contractor background managing multiple client accounts.
Experience with plumbing, HVAC, or other local home service industries.
Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.
Familiarity with SEO strategies for integrated paid + organic performance.
Familiarity with conversion tracking in ServiceTitan.