About the Role
The role involves managing paid search campaigns with a focus on performance optimization, keyword strategy, and conversion tracking across multiple client accounts.
Responsibilities
- Manage and optimize Google Ads campaigns to meet performance goals
- Conduct keyword research and refine bidding strategies
- Monitor campaign performance and adjust budgets accordingly
- Develop and implement A/B testing for ad copy and landing pages
- Track and report on key performance metrics
- Ensure compliance with platform policies and client guidelines
- Collaborate with analytics teams to interpret data insights
- Maintain accurate campaign documentation
- Identify opportunities for performance improvement
- Support campaign setup and account structuring
- Use automation tools to enhance efficiency
- Stay current with Google Ads platform updates
- Troubleshoot technical issues in campaign delivery
- Coordinate with cross-functional teams for campaign alignment
- Optimize quality scores and reduce cost per acquisition
- Implement conversion tracking and goal measurement
- Manage negative keyword lists to improve targeting
- Prepare performance summaries for stakeholders
- Apply audience targeting strategies to paid search
- Support client onboarding and transition processes
- Ensure timely delivery of campaign milestones
- Maintain consistency in branding across ads
- Respond to performance alerts and anomalies
- Conduct competitive analysis in search landscape
- Leverage search query reports for optimization
Nice to Have
- Google Ads certification
- Experience with enterprise-level accounts
- Knowledge of script-based automation
- Familiarity with third-party reporting tools
- Background in performance marketing
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexible scheduling
Team
Part of a global media operations team focused on digital advertising performance
Why Join Us
- Opportunity to work on high-impact digital campaigns for global clients
- Access to cutting-edge advertising technology and training
- Supportive team environment with career development focus
What We Offer
- Comprehensive benefits and wellness programs
- Flexible work arrangements
- Professional growth and certification support
Available for qualified candidates
