Responsibilities
- Own positioning, messaging, and the company website
- Lead the content function: case studies, product launches, blog content, LinkedIn, newsletters
- Plan and execute campaigns, including webinars, events, and selective paid acquisition
- Build and operate the demand-generation funnel from first touch to qualified opportunity
- Select, configure, and run our CRM (HubSpot or equivalent). Maintain pipeline hygiene, dashboards, and reporting
- Qualify inbound leads, conduct early discovery calls, and pass qualified opportunities to the founders or account leads
- Take on a growing share of the sales motion as we identify what works
- Develop the foundational sales playbook: ideal customer profile, talk tracks, objection handling, and pricing collateral
- Serve as the day-to-day point of contact with our Microsoft partner team
- Manage co-sell, marketplace, and joint go-to-market activities
- Identify and execute co-marketing opportunities, including joint webinars, case studies, and events
- Ensure that Future Complete is well represented within the Microsoft ecosystem
- Customer marketing, references, light competitive intelligence, and the operational work that connects product and market
Work Arrangement
Hybrid
Additional Information
- Occasional travel to Lausanne and customer/partner sites
