Bayer Global is hiring a Go to Market Lead to collaborate with marketing portfolio leads and drive aligned, customer-obsessed strategies. At Bayer, we are visionaries driven to solve the world's toughest challenges, striving for 'Health for all, Hunger for none'. You will provide leadership and coaching within the Customer Enablement Marketing Community to support cohesive, high-performing teams.

What You'll Do

Provide leadership and coaching focused on the Customer Enablement Marketing (CEM) community.
Provide enterprise-wide oversight and coaching of GTM strategy development by Marketing Portfolio Lead Business Owners.
Deliver plans that drive topline growth and profitability, focusing on product positioning, pricing, channel mix, and launch timing.
Optimize product mix, volume, and marketing investment focused on maximizing margin, ROI, and inventory flow across seasons and regions.
Steward core sales and marketing systems and tools.
Represent CEM to commercial teams focused on embedding customer-centric capabilities.
Translate market and customer insights into activation focused on segment-level targeting, offer design, and prioritization.
Collaborate on demand and supply planning focused on aligning marketing activity with inventory availability and field capacity.
Own GTM performance measurement focused on KPIs, dashboards, and post-launch reviews.
Lead cross-functional governance and escalation focused on resolving trade-offs between commercial objectives, supply constraints, and regulatory/compliance requirements.
Partner and collaborate with key stakeholders across Sales, Finance, Rebate Fulfillment, and Legal.

What We're Looking For

MBA/B.A / B.S in Business, Marketing, Agriculture, or related discipline.
10+ years of industry experience combined with solid technical knowledge of Bayer Crop Science and competitor products.
Sound understanding of business principles, financial systems, and effective leadership.
Strong interpersonal skills and communication ability to build respect and trust.
Strong problem-solving skills, with an ability to overcome objections or resistance and identify mutually agreeable solutions to complex and ambiguous problems.
Ability to make decisions with limited information while balancing the needs and priorities of various stakeholders.
Extensive computer skills to effectively use MS Office software package, and other software (SAP, CRM, etc.).
Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines.
Commitment to co-creation, collaboration and teamwork.

Nice to Have

Advanced degree an asset.

Technical Stack

MS Office
SAP
CRM

Team & Environment

This role provides leadership within the Customer Enablement Marketing Community.

Benefits & Compensation

Competitive compensation and rewards package, with a base salary range of $131,000 to $196,000.
Collaborative, diverse and inclusive culture.
Career development and global opportunities.
Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings.