Lola Blankets is hiring a Go-to-Market Engineer based in EUROPE ONLY. In this role, you will own the entire outbound campaign lifecycle—from initial idea to final execution. You will design, build, and run large-scale multi-channel campaigns across email and LinkedIn, while managing infrastructure, data quality, and personalized messaging.

What You'll Do

Own campaigns end-to-end: from building company/lead lists, enrichment, scoring, and messaging, to final execution.
Orchestrate outreach across email and LinkedIn using tools like Smartlead, LinkedHelper, HeyReach, and Clay.
Build highly personalized value propositions that resonate with target accounts.
Set up and manage domains, mailboxes, and sending infrastructure for large-scale campaigns.
Apply email deliverability best practices to maximize inbox placement and engagement.
Ensure LinkedIn outreach follows platform best practices for reach and safety.
Use scraping tools or custom Python scripts to gather high-quality lead data.
Run enrichments at scale and maintain data accuracy and cleanliness across systems.
Build precise, detailed prompts for lead qualification, enrichment, and follow-ups.
Use LLMs and agentic AI systems to create personalized campaign messaging.
Continuously refine prompts and workflows to improve accuracy and relevance.
Own and maintain the master contact database, ensuring accuracy, cleanliness, and structure.
Manage and update the Do-Not-Contact (DNC) list across systems to safeguard compliance and avoid reputation risks.
Monitor deliverability risks and proactively adjust infrastructure to maintain inbox placement and outreach safety.
Oversee the overall health of outbound infrastructure, ensuring scalability and resilience.
Build workflow automations across the GTM stack to save time and scale campaigns.
Run multiple campaigns simultaneously, ensuring deadlines and quality are met.
Measure and optimize campaigns based on performance and conversion.

What We're Looking For

2+ years of experience in GTM, lead generation, or outbound sales for custom software engineering or B2B professional services companies.
Deep expertise in email deliverability best practices and email infrastructure setup.
Strong hands-on experience with Clay, Smartlead, Instantly, LinkedHelper, HeyReach, and CRM systems like Pipedrive.
Familiarity with scraping tools and custom scripts for lead generation.
Solid expertise in prompt engineering and familiarity with AI-powered personalization workflows.
Proven ability to run multiple large-scale campaigns in parallel.
Strong automation skills, with the ability to design, implement, and maintain workflows that connect multiple GTM tools.
Ability to identify opportunities for automation to reduce manual work and improve scalability.
Ability to troubleshoot, refine, and optimize automated workflows to ensure they run reliably and efficiently.
Being a strong systems thinker—organized, detail-oriented, and analytical.

Nice to Have

Certifications from Clay, Smartlead, or similar GTM tools.

Technical Stack

Clay, Smartlead, Instantly, LinkedHelper, HeyReach, Pipedrive, Python

Team & Environment

You will be a member of the Marketing team, reporting to the Team Lead.

Benefits & Compensation

Competitive compensation with benefits, paid vacation, and sick leave.
The opportunity to work with a globally diverse team on complex marketing challenges.
Ultra-flexible working conditions with a generous office equipment allowance; you can work from home, from a provided desk at an office/coworking facility near you, or both. No business travel necessary.
An enjoyable, start-up work environment, with excellent opportunities for professional growth and development.
Flexible working hours—as a remote-first company, our focus is on getting the job done well, not when or where it gets done.