Kortrijk, Flanders, Belgium Hybrid Employment

Barco is hiring a Global Key Account Manager

About the Role

Barco is looking for a Global Key Account Manager to lead commercial growth for our medical solutions portfolio. You will drive sales across imaging displays, diagnostic solutions, OR visualization, and AI-based pathology software in India, Australia/New Zealand, Southeast Asia, and South Korea. This role also carries global responsibility for selected multinational healthcare accounts.

What You'll Do

  • Lead, coach, and develop local salespeople (5+ team members across multiple countries).
  • Drive disciplined sales execution for imaging displays, diagnostic solutions, OR visualization, and AI pathology software.
  • Set clear KPIs, sales plans, and performance expectations.
  • Conduct regular market visits to support and upskill local teams.
  • Develop tailored strategies for growth in imaging and digital pathology across each market.
  • Identify opportunities in diagnostic radiology, digital pathology labs, operating rooms, and enterprise imaging environments.
  • Analyze market trends, regulatory landscapes, and competitive intelligence.
  • Recruit, onboard, and manage distributors and strategic partners.
  • Support local teams in strategic deals with hospitals, imaging centers, pathology labs, and enterprise healthcare networks.
  • Build strong relationships with key radiology, pathology, and surgical stakeholders.
  • Lead commercial negotiations and secure long-term contracts.
  • Ensure tender readiness and structured pursuit of larger deals.
  • Own global relationships for selected multinational healthcare groups.
  • Build and execute global account plans ensuring aligned execution across all regions.
  • Organize and guide product validation programs.
  • Maintain international price books, global discount structures, and commercial frameworks.
  • Serve as the primary contact for global procurement, clinical leadership, and IT stakeholders.
  • Work with Marketing to create technical presentations, AI-product content, case studies, and launch materials.
  • Ensure consistent product positioning across regions for both hardware and AI software.
  • Provide clinical insights to Product and R&D teams.
  • Support global campaigns, webinars, and events.
  • Own revenue, margin, and market share performance for the region.
  • Prepare accurate forecasts, pipelines, and strategic business plans.
  • Monitor commercial KPIs and implement corrective actions.
  • Communicate structured market intelligence.
  • Travel up to 50% (Asia-Pacific + global customer sites).
  • Attend major industry conferences.
  • Conduct partner workshops, customer visits, and team coaching sessions.

What We're Looking For

  • Master’s degree in Business, Engineering, Life Sciences, Medical Technology, or a related field.
  • Minimum 5 years proven track record in Medical Imaging, Digital Pathology, PACS/VNA, or Surgical Imaging.
  • Leadership responsibility over teams of 5 or more.
  • Experience with hardware + software solutions, ideally with AI components.
  • Experience managing multinational or global strategic accounts.
  • Strong leadership and cross-cultural management skills.
  • Deep understanding of imaging workflows.
  • Strong negotiation and communication skills.
  • Ability to explain technical and AI-driven concepts.
  • Fluent in English.
  • Willingness to travel up to 50%.
  • Experience with CRM tools.
  • Ability to work across time zones and remote teams.

Nice to Have

  • Asian languages are a plus.

Team & Environment

You will lead, coach, and develop a team of 5+ salespeople located across multiple countries.

Benefits & Compensation

  • A high-impact role in fast-growing imaging and digital pathology markets.
  • A hybrid role with regional and global responsibility.
  • Competitive compensation and travel allowance.
  • Support from global Sales, Marketing, Clinical, and Product teams.

Work Mode

This is a hybrid role, serving key markets in India, Australia/New Zealand, Southeast Asia, and South Korea.

Required Skills
Key Account ManagementMedical ImagingDigital PathologyPACS/VNASurgical ImagingStrategic Account ManagementTeam LeadershipBusiness DevelopmentHardware SolutionsSoftware SolutionsAI SolutionsMultinational OperationsSales Strategy
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International client base
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About company
Barco

Barco designs technology to enable bright outcomes around the world, developing visualization and collaboration solutions for Enterprise, Healthcare, and Entertainment markets.

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Job Details
Department Sales
Category management
Posted 14 days ago