Remote (Country)

Ethos is hiring a Global Growth Manager, Paid Media & Demand Conversion

About the Role

TensorOps is hiring a Global Growth Manager to lead the strategy, execution, and optimization of global paid media initiatives. You will own the intersection between paid acquisition and downstream conversion, fueling high-quality demand and converting users into paid subscribers across Life360's international footprint.

What You'll Do

  • Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms.
  • Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances.
  • Own full-funnel paid media performance from impression to click to conversion.
  • Evaluate new channels, formats, and technologies that support efficient international expansion.
  • Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media.
  • Collaborate to build and iterate on high-impact global conversion experiences.
  • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment.
  • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI.
  • Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance.
  • Lead paid media creative testing strategies—iterating messaging, concepts, and formats.
  • Translate funnel insights into briefs that elevate creative quality globally.
  • Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences.
  • Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts.
  • Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.

What We're Looking For

  • 4–7+ years of experience in performance marketing, paid acquisition, or growth marketing.
  • Proven track record managing multi-million-dollar paid media budgets and driving subscription or revenue growth.
  • Deep understanding of media platforms (Meta, Google UAC, TikTok, programmatic) and optimization levers.
  • Strong funnel and experimentation expertise.
  • Advanced analytics skills; experience with Looker, Amplitude, GA4, SQL, and MMPs.
  • Strong communication and cross-functional collaboration skills.
  • Comfortable operating in a fast-paced, global environment.

Nice to Have

  • Global experience strongly preferred.
  • Experience tailoring strategies across multiple countries and cultural contexts.

Technical Stack

  • Looker
  • Amplitude
  • GA4
  • SQL

Team & Environment

Partner closely with marketing, analytics, product, lifecycle, and creative teams.

Benefits & Compensation

  • Salary: $125,500 to $182,500 + equity
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Work Mode

This is a remote position open to candidates within the USA.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

Required Skills
Paid Media ManagementDemand GenerationLookerAmplitudeGA4SQLData AnalysisMarketing AnalyticsFunnel OptimizationA/B TestingBudget ManagementCross-functional LeadershipMarketing TechnologyPerformance MarketingROI Analysis
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About company
Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. It offers instant, accessible life insurance products with a seamless online process requiring no medical exams.

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Job Details
Category product
Posted 3 months ago