AKQA seeks a Freelance Strategy Director to serve as a strategic architect for a critical client with high-stakes B2B lead generation needs. In this role, you will translate complex business challenges into actionable digital solutions that drive impactful lead generation and business growth.

What You'll Do

Lead the development and execution of digital strategies designed specifically to drive B2B lead generation, including building customer personas, journeys, funnel strategies, and content approaches.
Act as a trusted advisor to senior clients, providing strategic direction and leadership while proactively identifying opportunities to drive client value and new revenue.
Provide strategic direction on product and experience initiatives, identifying key value propositions, consumer needs, and business value within digital environments.
Leverage a wide range of qualitative and quantitative research techniques to generate original insights, ensuring strategies are rooted in a deep understanding of business, brands, and customer interactions.
Partner closely with creative, UX, analytics, and technology teams to ensure strategic recommendations are translated into distinctive, effective, and actionable digital experiences, products, and services.
Clearly and persuasively communicate complex strategic recommendations to internal and external audiences with varying levels of understanding.
Contribute to identifying and exploring trends and methodologies in digital strategy, ensuring our solutions remain at the industry forefront.

What We're Looking For

10+ years of experience in digital strategy.
Significant experience in building and optimizing digital experiences for B2B lead generation.
Strong proficiency in product strategy and design thinking.
Deep understanding of how technology shapes business, brands, and customer relationships in digital environments.
Ability to understand and navigate the dynamics of a client’s business and its sector.
Strong commitment to driving measurable business outcomes.
Outstanding written and verbal communication skills.
Ability to partner effectively with senior clients and lead cross-disciplinary teams.
Ability to work well under pressure, with a high degree of flexibility and fluidity in a fast-paced environment.

Nice to Have

Experience working with finance clients or other complex service industries.

Team & Environment

You will partner closely with creative, UX, analytics, and technology teams in an entrepreneurial and collaborative environment. Our culture believes in the imaginative application of art and science, fostering creativity, collaboration, and connection.