Pernod Ricard is hiring a Manager, Field Marketing to serve as the local marketing expert for the Control State Division across VA, PA, NH, OR, and ID. In this role, you will lead market-level activation planning and execution, translating national brand strategies into impactful regional programs and acting as a key connector between sales, distributors, and brand teams.
What You'll Do
- Serve as the local marketing lead for assigned states, translating national brand strategies into market-level execution plans.
- Communicate national programs and priority periods to sales and distributor teams.
- Develop localized activation playbooks and execution tactics, including necessary adaptations.
- Evaluate the need for and lead business case development for locally initiated programs using DICE modeling.
- Collaborate with sales teams on field execution, innovation readiness, and priority alignment.
- Manage large-scale brand activations, sponsorships, and agency-led programming.
- Capture and consolidate market insights to inform annual planning and program briefing processes.
- Lead annual market-level budget development in collaboration with key stakeholders.
- Oversee A&P budget tracking and reconciliation to optimize deployment.
- Monitor budget performance across states and recommend improvements.
- Finalize and deliver sell decks outlining program objectives, insights, and summaries.
- Present program priorities at key distributor meetings.
- Ensure all programs have defined commercial objectives and timely ROI evaluations.
What We're Looking For
- Bachelor’s Degree.
- 5–10 years of experience in marketing, trade/retail management, or brand roles.
- Experience in sales or selling environments with a strong understanding of local activation strategy.
- Strong analytical, organizational, and interpersonal skills.
- Willingness to travel up to 30%.
Nice to Have
- Bachelor’s Degree concentration in Marketing or Business Administration.
- Experience within beverage alcohol.
Team & Environment
This position reports to the Sr. Manager, Field Marketing.
Benefits & Compensation
- Compensation: $97,040.00 to $121,300.00 (based in Pennsylvania)
- Professional development and internal career mobility.
- Inclusive and diverse company culture.
- Flexible working hours.
- Great benefits and perks.
Work Mode
This is a hybrid role with the flexibility to work remotely 2 days a week. The position supports operations in VA, PA, NH, OR, and ID.
Pernod Ricard USA is an Equal Opportunity Employer.
