Pernod Ricard is hiring a Manager, Field Marketing to serve as the local marketing expert for the Control State Division across VA, PA, NH, OR, and ID. In this role, you will lead market-level activation planning and execution, translating national brand strategies into impactful regional programs and acting as a key connector between sales, distributors, and brand teams.

What You'll Do

Serve as the local marketing lead for assigned states, translating national brand strategies into market-level execution plans.
Communicate national programs and priority periods to sales and distributor teams.
Develop localized activation playbooks and execution tactics, including necessary adaptations.
Evaluate the need for and lead business case development for locally initiated programs using DICE modeling.
Collaborate with sales teams on field execution, innovation readiness, and priority alignment.
Manage large-scale brand activations, sponsorships, and agency-led programming.
Capture and consolidate market insights to inform annual planning and program briefing processes.
Lead annual market-level budget development in collaboration with key stakeholders.
Oversee A&P budget tracking and reconciliation to optimize deployment.
Monitor budget performance across states and recommend improvements.
Finalize and deliver sell decks outlining program objectives, insights, and summaries.
Present program priorities at key distributor meetings.
Ensure all programs have defined commercial objectives and timely ROI evaluations.

What We're Looking For

Bachelor’s Degree.
5–10 years of experience in marketing, trade/retail management, or brand roles.
Experience in sales or selling environments with a strong understanding of local activation strategy.
Strong analytical, organizational, and interpersonal skills.
Willingness to travel up to 30%.