Responsibilities
- Lead the day-to-day output of the Family Style social pages
- Develop a tone that is smart, culturally aware, and internet fluent
- Ensure everything we post feels intentional, relevant, and worth sharing
- Shoot and edit short-form video (mobile-first)
- Create talking head and educational videos
- Produce chef interviews and street-style content
- Develop overhead recipe videos (clean, text-driven, no talent required)
- Build carousel posts and visual storytelling content
- Identify and publish timely food stories and news moments
- Cover major industry moments (awards, openings, trends)
- Develop original angles and non-obvious lists
- Bring a clear point of view to everything we create
- Manage a consistent posting cadence (10–15 posts per week)
- Balance content across key pillars: - Food media/reporting - Educational content - Original video - Memes
- React quickly to cultural moments
- Work with our designers, editors, and leadership
- Help source chefs, collaborators, and contributors
- Be part of building something from the ground up
- Track performance across content
- Understand what drives engagement and sharing
- Double down on what works
Requirements
- 2-3 years of social media and editorial experience with a publisher or brand
- A deep understanding of the Complex content, voice, and tone
- Strong understanding of food and restaurant culture
- Positive, intuitive, proactive, and collaborative team player
- Strong writing and communication skills, proofreading experience, and quick decision-making skills
- Ability to shoot and edit content independently
- Willingness to appear on camera in social media content
- Must be willing to work nights and occasional weekends/holidays for coverage of live events
- Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music
- Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
- Extensive knowledge of culture and proven track record in driving audience and consumer action on social
- Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
- Self-management skills + take charge attitude
- Proficient in Adobe Creative Suite and Premiere Pro
Nice to Have
- Core Competencies
- Possesses an entrepreneurial spirit
- Thinks strategically and analytically
- Pushes for creative and out-of-the-box ideas
- Action-oriented
- Drives results
- Cultivates innovation
Additional Information
- Must be legally authorized to work in the U.S. without the need for visa sponsorship.
