About the Role
As a Demand Generation Manager, you will play a critical role in expanding market presence by driving high-quality pipeline through a combination of inbound and marketing-led initiatives. You will shape how enterprise buyers discover and engage with Mimica, ensuring that demand generation efforts translate into measurable revenue impact.
Responsibilities
- Build and scale a digital-first demand generation engine that drives qualified enterprise pipeline.
- Design and execute multi-channel campaigns across paid media, email, SEO, and social, aligned to target segments and markets.
- Develop and balance broad-based demand generation initiatives with targeted, account-focused programs.
- Continuously test, measure, and refine messaging and campaign performance based on data and sales feedback.
- Partner closely with sales to ensure strong alignment on pipeline quality, conversion, and follow-through.
- Own funnel performance across key stages, including pipeline generation, conversion rates, and campaign ROI.
- Drive the promotion and distribution of key initiatives (e.g. content, webinars, campaigns) to maximize reach and impact.
- Collaborate with cross-functional stakeholders to ensure consistent messaging and execution across the go-to-market motion.
Requirements
- Proven experience in B2B SaaS demand generation with direct ownership of pipeline creation.
- Strong track record of building and scaling digital-first campaigns that generate qualified pipeline.
- Ability to translate market insights and performance data into messaging and campaign optimization.
- Experience operating across both strategic planning and hands-on execution.
- Strong understanding of paid channels (e.g. LinkedIn, Google), SEO, email marketing, and conversion optimization.
- Analytical mindset with experience in attribution, experimentation, and funnel performance management.
- High level of ownership and adaptability in fast-paced, high-growth environments.
Benefits
- Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.
- Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.
- Company-issued laptop, remote setup stipend, and co-working budget
- Flexible schedules and location
- Ample paid time off, in addition to local public holidays
- Enhanced parental leave
- Health & retirement benefits
- Annual learning & development budget
- Annual workaways and regular virtual & in-person socials
- Opportunity to contribute to groundbreaking projects that shape the future of work
Work Arrangement
Remote (Worldwide)
Additional Information
- Mimica will only contact candidates from an @mimica.ai email address.
- We do not request banking or sensitive personal information during the recruiting process.
- Company-issued laptop, remote setup stipend, and co-working budget
- Flexible schedules and location
- Ample paid time off, in addition to local public holidays
- Enhanced parental leave
- Health & retirement benefits
- Annual learning & development budget
- Annual workaways and regular virtual & in-person socials
- Opportunity to contribute to groundbreaking projects that shape the future of work
- Some benefits may vary depending on location and role
