Requirements
- Proven experience standing up content programs from scratch, not just producing individual assets, but architecting the systems, workflows, and distribution strategies that make content a growth engine. You've evaluated what's worth the investment, tested the viability of topics, and killed things that weren't working.
- Define content strategy tied to business goals and have the investigative instincts to understand customers deeply and turn their experiences into compelling narratives. You're not just a marketer who writes, you're a storyteller who thinks in systems and cares deeply about the craft.
- Use AI tools daily to move faster, for research, drafting, editing, repurposing, analysis, and distribution. You have opinions about which tools work for what, and you're constantly experimenting. You see AI as leverage that lets a single content marketer have outsized impact, and you're excited to push the boundary of what's possible, but also understand that human judgement plays a key role in the process.
- Energized by early-stage ambiguity and motivated by building something from the ground up. You don't always wait for a brief, you go find the story, write it, ship it, and learn from the results for the next iteration.
- Comfortable meeting contributors where they are, adapting to different workflows across sales, customer success, product, and partnerships. You have a track record of making content planning visible and accessible across the company, not siloed in marketing.
- Deeply understand how content compounds and how to run campaigns across channels. You don't just create, you make content work harder across every touchpoint.
- Can operate and prioritize independently. You don't need to be managed closely, you need context, access, and trust.
Nice to Have
- Experience with sales enablement, equipping sales, CX, and partner teams with the narratives and materials they need to be more effective.
- Experience in fintech, accounting, SMB SaaS, or real-economy industries like agriculture, trucking, construction, or property management.
