Forbes Advisor is looking for a PPC Specialist to join our Performance Marketing team. In this remote role, you will focus on supporting one of our business verticals by setting up, managing, and optimizing paid search campaigns. Reporting to the SEM Manager, you’ll collaborate closely with the wider paid search team to grow our online presence and drive conversions.

What You'll Do

Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts and maintain bidding strategies, targeting settings, budgets, and search terms.
Create large keyword lists and implement creative copy suggestions.
Define campaign budgets, align goals, and ensure campaigns meet best practice principles.
Execute strategies for keyword opportunities, campaign structuring, DSA, Pmax, and other paid search areas.
Stay current with search engine and PPC industry trends and developments.
Use data-driven insights to identify opportunities and recommend performance optimizations.
Collaborate with stakeholders across Sales, Data, and Product teams to achieve business goals.

What We're Looking For

Proven 1+ years of experience creating and managing paid search campaigns on Google Ads and Bing Ads.
Proficiency in MS Excel and data manipulation.
Strong analytical skills and excellent attention to detail.
Ability to think strategically and develop innovative paid search strategies.
Strong relationship-building and presentation skills for diverse audiences.
Experience managing moderate to large-scale paid search accounts.
Skills in campaign performance analysis and digital traffic metrics.
Experience using paid search tools like SEM Rush and Google Search Console.
Proven experience using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Nice to Have

Google Ads or Bing Ads certification.

Technical Stack

Google Ads
Bing Ads
MS Excel
SEM Rush
Google Search Console

Team & Environment

You will be a key member of the Forbes Advisor Performance Marketing team, reporting directly to the SEM Manager.

Benefits & Compensation

Competitive salary
Comprehensive medical, dental, and vision coverage
35 days of PTO (including bank holidays)
A day off on the 3rd Friday of every month
Disability coverage
Employee assistance program
Paid parental leave program

Work Mode

This is a fully remote position open to candidates globally.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws.